There are many articles online today which claim to provide you with expert advice, but the fact is that they are often riddled with myths. If you know what to watch out for, you’ll be better able to locate the real facts instead of dwelling on fiction. This article will detail some of the most common myths and what the truth about each is.
Content is all you need to focus on. That is completely false. Why? Because even if you write the best content ever, if no one reads it, your blog will fail. Even when people are sharing your content online, if you don’t have an interaction with those readers, they likely won’t stick around. Until you have a strong audience who follows you on all of your pages, your content can never go viral and bring you the popularity your blog deserves. Don’t spend all of your time on your content – be sure to spend lots of time on marketing and community building, too.
Marketing is all you need to focus on. Obviously, just like the above myth, this one isn’t true either, although you would expect it to be one or the other. Without strong content, marketing won’t help as no one will bother reading your blog. You can spike in visitors, thanks to a single viral post, but you won’t retain those visitors unless you have other content they find just as interesting. If you want to know what your focus should be, it should be balance. You need to invest time in content and marketing to bring your blog to a successful position.
Social media is a waste of time, so skip it. Social media has made popular many different people and their websites, so it should not be completely discounted. While the traffic you get from social media isn’t necessarily the most targeted, it is your job to make it as targeted as possible. You want to turn those visitors into people who come back time and time again in order to also turn them into increased profits.
Search engine optimization isn’t as important as building a strong social media following. The fact is that visitors who arrive at your site from search engines are likely to have more interest in your content than those who happen across your site through shares on social media. How many blogs have you found through social media which you subscribe to today? Now think about how many you have located on Google, instead. The fact is that search engine optimization can also be used to boost the popularity of your social media feeds as well! Also, SEO can boost visitors and so can social media, but they frequently don’t benefit the same posts. If you are able to do both, you will receive double the rewards.
Now that these myths have been debunked, you’ll understand the reality of blogging. This will allow you to quickly choose the information you can trust and which articles you cannot. Keep doing your research, but be sure to stick to sites which offer the truth instead of outdated information.