Life, the Internet, and Everything!

Engine Optimization Techniques

Engine Optimization Techniques

Everyone thinks that running a blog is a way to make money in your pajamas. Guess what? It is! If you are willing to put in the time and effort necessary to build your blog into a popular online destination, then you can make a living through your site. This article will tell you how to get your blog ready so that it can become your new career.

Banner Ads

First, you have to build your reader numbers. If you don’t have many people visiting your site, you won’t be able to make much money. That means you need to use search engine optimization techniques to make your blog attractive to Google. You also need to produce new and interesting content every day so that people will bookmark your site and return frequently. You’ll have to market your site through other blogs, forums, and social media to drum up attention. This will all be a fair amount of work, but once you get your site up to snuff, you’ll find that income opportunities begin to pop up.

BloggeBloggingr

If your site has at least 1,000 unique visitors a month, you can find companies which will offer you review and giveaway opportunities. To begin, they will offer you a product to test out, which you review, and then giveaway. You run the contest, then you supply them with the winner’s name and they ship a product out to them. This gives them advertising which costs nothing more than the price of 2 of their products. You get a free product and a way to increase your visitor numbers more, as people love sites which hold giveaways.
SEE ALSO  Search Engines Index

Business Purposes

Another way you can monetize your blog is by adding advertisements. For example, you can use AdSense to put up to three graphics on your site which include an ad. There are many shapes and sizes you can choose from, so you can put them pretty much anywhere on the page. Obviously, you don’t want to overdo it and drive off your readers, so be thoughtful about where you place the ads. You can also sell banner ads yourself directly to companies, but your site has to be pretty popular before that happens.

Engine

Affiliate marketing is a great way to develop income from your site. You can write reviews of specific products and then link to them on sites like Amazon, and then you make a commission off their sale. You can also include banner ads which rotate links to items that the company believes your readers would want to buy.

Engine Optimization Techniques

Now that you know how to turn your blog into a source of income, you have a choice to make. You can use it as a secondary income stream and keep your day job, meaning you’ll be working most of the day. Instead, you can quit your job and turn your blog into your career, allowing you to work from home in your pajamas. The choice is up to you, but be sure to use the tips above so you can do it right.

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Comments

    • Suikumo
    • December 5, 2013
    Reply

    How To Get My Videos On Youtube Seen More? In memory of the great michael joseph jackson, i have made videos teaching some of his moves, ive even taught moves that NO ONE has ever taught. so far all i ve seen were just the moonwalk and the kick but i have taught ones that people havent yet, i got the clothes and i teach it in a fun and easy way to learn while other people just say “step 1,step 2,step 3” which is boring. but sad thing is: ive made about 14-15 videos but together i only got about 1700 views and i posted them like 3 months ago. i mean i saw a video of guy holding a snake and he got like 22,000,000 views……-.- i mean im not trying to show off or nothin but im wondering is there some type of way to let alot of people know that i have made tutorials for some m.j dances? like is there a place i can put them so everyone can see or something? ive heard about promoting but what does it do and does it cost money?

    View Comment
    1. Reply

      You can get a lot of views by learning how to..its not difficult..even some "never known" people becoming very rich and famous on youtube..
      You can greatly increase your YouTube views by following basic optimization tips:
      1. Title: optimize titles so that they get better search engine results plus get a lot of views on YouTube.
      2. Thumbnails: Select a compelling thumbnail that catches eyes.
      3. Don't make an Ad(only for commercial purpose): if your video doesn't provide any value it won't be viewed again and again.
      4. Be innovative: Innovative videos spread like a virus on social networking sites and easily get on the front page of YouTube. So be creative, be funny.
      5 .Optimize tags: Ensure proper tagging to get better position in search results.
      6.Social networking: use twitter,facebook,Myspace to promote…

      There is a good resource named “How to get more youtube views in 24 hours or less by Ryan hanks”..a lot of techniques was taught there (some of them were kind of weird but it worked like magic!) ..I’ve used the tricks shown there and one of my videos got thousands of views in a few days…hope it works for you..check the following link…
      “How to be famous on YouTube”..
      http://www.inselfhelp.com/how-to-be-famous-on-youtube.php

      http://www.inselfhelp.com/how-to-get-more-youtube-views.php

      Good Luck..

      View Comment
    • Peter Smith
    • December 10, 2013
    Reply

    How Can I Make Money Via SEO? I have a Blog, but I do not know how to make my Blog’ rank become higher via SEO? I think once the rank of my Blog become higher, I will get more advertisements on my Blog so that I can get vsome money! Anybody here can give me some advice?

    View Comment
      • Admin
      • December 10, 2013
      Reply

      There are two ways to use SEO to help your organization. One is reliable and effective, the other is a glorious crap shoot that usually fails but is wonderful when it works. I’ll start with the second.

      The most common way to use search engine optimization is to find a keyword (like “plumbing”) and do whatever you can to ‘own’ that word on Google. This is Google as the Yellow Pages (with free ads).

      The Yellow Pages are terrific for plumbers, because if you need a plumber, that’s where you’re going to look. Buy the biggest ad, be the first listing, you get calls. Google is a revelation because it’s a super Yellow Pages and it’s free! The problem: how to be the first listing, because being the 40th listing is fairly worthless.

      The answer: You probably won’t be. There are 14 million matches for Plumber, and no, you won’t be #1 or #2. You lost. In fact, in just about every keyword worth owning, your chances are winning are small.

      (To the .00001% of the people reading this who win–congratulations. You can ignore this post.)

      This method is so appealing because it’s all about converting the non-converted. For free, you show up in front of people who didn’t know about you and you get your shot to convert them. This is the marketer’s dream.

      Am I saying it’s not worth trying to win? Of course not. If you can give it a shot for the right set of keywords and not spend too much or count too much on winning, then go for it. But the other method is a lot more compelling (and, yes, you can do both at the same time).

      The other way to use SEO is a bit more organic. (Let’s call it the White Pages approach). It involves owning a keyword that you already own. Do a search on ShoeMoney in Google and you’ll find 340,000 matches. Wanna guess who’s first? ShoeMoney. Why is this surprising? After all, he invented the word and he owns the domain.

      Someone hears about Jeremy’s site from a friend or from a blog or from some other source. They want to visit his site and they type it into Google. He told me that he gets five times as much traffic from this search term as any other on Google.

      The power of this technique is that with determination and patience, you will certainly win. It requires inventing a trademark and then building a business or service or organization around this trademark that people actually talk about. You want to be able to say to someone, “just type ____ into Google.”

      Obviously, the only people who will do this have heard about you in some other way. So this is an amplification and word of mouth strategy, not a blue sky conversion play.

      Here’s the math:
      If you are lucky enough to ‘win’ at traditional Yellow Pages SEO, you might convert a few percentage points of the traffic you get into customers. On the other hand, if you win at White Pages SEO, if you win because people talk about your unique take and use your name, you convert just about everyone. Think about that… if someone types Seth into Google, they’re probably looking for me, and so when they arrive here, they stay, because they found me. If, on the other hand, they type in Cow, most of the people who end up here aren’t looking for my book, so they leave.

      David Meerman Scott owns the word ‘Meerman’. I have no idea if he uses his middle name in real life, but it sure helps him online. Scott Ginsberg owns the term ‘nametag scott’. You get the idea. It’s like owning an ideal domain, via Google.

      When you start to win at the White Pages strategy, it turns out that this helps you win at both. Your blog or site gets more organic traffic, which will organically raise your Google results for other words and phrases.

      Step by step:

      1. Make an incredible product, offer a remarkable service.

      2. Associate a unique term or trademark with it. (Something that isn’t generic, and preferably, not a crowded search term already).

      3. Assuming that you do #1 and #2, you’ll end up owning that word in the search engines. If you don’t, revisit the first two steps.

      The hard part, of course, is making something people choose to talk about. The good news is that this is under your control, which is better than the alternative.

      View Comment
    • Pavan p
    • December 20, 2013
    Reply

    What Is Serach Engine Optimization? Where can i find free training resurces and multimedia presentations.

    View Comment
      • Admin
      • December 20, 2013
      Reply

      The act of altering a web site so that it does well in the organic, crawler-based listings of search engines.
      http://www.thewebdivision.com/glossary.html

      the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
      http://www.tobysimkin.com/reference/Ref_Net_Glossary_Terms.asp

      Optimizing a site to a search engines criteria.
      http://www.internetmarketingwebsites.com/search-engine-glossary.htm

      The process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
      http://www.trendmx.com/help/website-promotion-glossary.aspx

      The altering of a Web site, Web pages and links to Web sites and Web pages to improve visibility, rank and relevance in the organic, crawler-based listings of search engines.
      http://www.marketingprofs.com/5/mezrich1.asp

      Designing a website so that it ranks highly in the search engines when someone searches for specific phrases related to the site.
      http://www.totheweb.com/learning_center/seo_glossary.html

      The process of fine tuning the content of a site along with the html and meta tags so that it is search engine friendly (and we hope people friendly at the same time).
      http://www.cmseo.com/search-engine-terms.htm

      (SEO) The process of optimizing a web site for specific keyword phrases to encourage a better position when these phrases are part of a Web search.
      http://www.webbloom.com/Help_Centre/Glossary/

      describes methods used to make web pages attractive to search engines and benefit from high listings. Here you will find more information on search engine optimization.
      http://www.smallbizonline.co.uk/glossary_of_internet_terms.php

      It is a process of optimizing a website in order to gain top positions on search engines for various keywords, and drive more traffic to the site.
      http://www.activemedia.com/online_marketing_glossary.shtml

      A set of practices that attempts to make a website more attractive to search engines, thereby encouraging higher rankings.
      http://www.canadawebcenter.com/glossary.htm

      The act of improving a website’s search engine compatibility by more effectively formatting site code, structure, and content to maximize keyword exposure.
      http://www.anduro.com/glossary.html

      Process of improving the ranking of a website. Process will generally involve focusing content upon the web site, link building process and ensuring the website coding validates. Is the same as “Search Engine Optimisation”, spelling difference is due to difference between English from the UK and the USA.
      http://www.oyster-web.co.uk/glossary.htm

      These are the techniques used to improve a Web page’s results in a search.
      http://www.studio6.ca/seo_glossary.html

      means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found. Search engines are one of the primary ways that Internet users find web sites. That’s why a web site with a good search engine listing may see a dramatic increase in traffic. Everyone wants that good listing. …
      http://www.best-web-design.com/definitions.html

      The art of gaining top rankings in search results for search terms that are likely to be used by audiences that the marketer is interested in. Also called “Organic” or “Pure Search” because the results displayed are based on the relevance and popularity of the site. No money is paid to the search engines for placement or clicks.
      http://www.market-vantage.com/resources/glossary.htm

      The process of optimizing web pages to achieve high rankings in the search results of a search engine.
      http://www.buy-reprint-rights.com/marketing-terms.html

      is the generic term for making sure your site is optimized to appear as one of the top ranking web sites on a search
      http://www.logicalminds.co.uk/jargon_buster.asp

      The term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a web site, including the content and structure of the web site’s copy and page layout, the HTML meta-tags and the submission process.
      http://www.clixmarketing.com/definitions.htm

      English-test.net is a website that offers free materials for learners of English and the better our pages are indexed in the search engines the more people can benefit from our materials. Web-based search technology is becoming more and more sophisticated and it is a question of time until search engines such as Google are able to recognize the syntax of texts on web pages. One of the dominating factors to the ranking of a web page is the amount of content-rich text contained on that page. …
      http://www.english-test.net/esl-jobs/3/

      The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links.
      http://www.fakezilla.com/resources/glossary/

      a term that refers to the customization of a webpage or a number of webpages to rank high in search engines for specific keywords.
      http://www.proshay.com/glossary_s.html

      Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.
      en.wikipedia.org/wiki/Search_engine_optimization

      View Comment
    • Suikumo
    • December 24, 2013
    Reply

    How To Get My Videos On Youtube Seen More? In memory of the great michael joseph jackson, i have made videos teaching some of his moves, ive even taught moves that NO ONE has ever taught. so far all i ve seen were just the moonwalk and the kick but i have taught ones that people havent yet, i got the clothes and i teach it in a fun and easy way to learn while other people just say “step 1,step 2,step 3” which is boring. but sad thing is: ive made about 14-15 videos but together i only got about 1700 views and i posted them like 3 months ago. i mean i saw a video of guy holding a snake and he got like 22,000,000 views……-.- i mean im not trying to show off or nothin but im wondering is there some type of way to let alot of people know that i have made tutorials for some m.j dances? like is there a place i can put them so everyone can see or something? ive heard about promoting but what does it do and does it cost money?

    View Comment
      • Admin
      • December 24, 2013
      Reply

      You can get a lot of views by learning how to..its not difficult..even some "never known" people becoming very rich and famous on youtube..
      You can greatly increase your YouTube views by following basic optimization tips:
      1. Title: optimize titles so that they get better search engine results plus get a lot of views on YouTube.
      2. Thumbnails: Select a compelling thumbnail that catches eyes.
      3. Don't make an Ad(only for commercial purpose): if your video doesn't provide any value it won't be viewed again and again.
      4. Be innovative: Innovative videos spread like a virus on social networking sites and easily get on the front page of YouTube. So be creative, be funny.
      5 .Optimize tags: Ensure proper tagging to get better position in search results.
      6.Social networking: use twitter,facebook,Myspace to promote…

      There is a good resource named “How to get more youtube views in 24 hours or less by Ryan hanks”..a lot of techniques was taught there (some of them were kind of weird but it worked like magic!) ..I’ve used the tricks shown there and one of my videos got thousands of views in a few days…hope it works for you..check the following link…
      “How to be famous on YouTube”..
      http://www.inselfhelp.com/how-to-be-famous-on-youtube.php

      http://www.inselfhelp.com/how-to-get-more-youtube-views.php

      Good Luck..

      View Comment
    • Toya
    • January 17, 2014
    Reply

    Help..what Web Cert. Program Is Good For Me? Hi Everyone,

    Currently, I am deciding on which web design certificate program I should take. I decided to go this route since I have a BS already and I am not interested in going back to school for another 4 years. This will all be based on cost and the timeframe. I noticed some certificate programs can last from 5 months to 1 years. Does it really matter the length of time? I just want to make sure I am getting everything that I need to get started in this field. Can you please let me know if this is a good program. Also, does it matter if this is a non-credit certificate or will that effect me later? I am listing 2 of the same programs but from 2 different institutions (community colleges). The both cost less than $1500 for all courses.

    Communicty College 1 (only have to take 6 courses and 2 electives)

    Duration: 1 year

    Courses:

    CSP247 HTML 1 – Creating Web Pages

    CSP296 HTML 2 – Creating Web Pages

    CSP297 1 JavaScript

    CSP299 Planning and Maintaining Your Web Site

    CSP313 Web Graphics

    CSP325 1 HTML 3 – Creating Web Pages

    CSP389 Dynamic HTML – Cascading Style Sheets

    CSP398 Dreamweaver – An Introduction

    CSP404 1 Flash Workshop

    CSP413 1 Dreamweaver – Advanced

    CSP415 1 CGI Scripting and Server Interface

    CSP417 Advanced Web Design Workshop

    Communicty College 2

    Duration: 5-6 months

    Courses:

    Dreamweaver Basics and Essential Photoshop Skills
    Macromedia Dreamweaver is the web development program used by more than 80 percent of web professionals. Topics will include text formatting, dynamic graphics, hyperlinks, templates, tables, frames, style sheets and forms. Practice publishing your completed site to a web host. Adobe is the premier image-manipulation tool for both print and the Web. Learn the basics of Adobe Photoshop in this thorough beginner/intermediate course. If you are planning on working with images in any way, you need to know it. Even if you just took your software out of the box, this course will help you learn and tame this creative powerhouse of a program. (18 hours) $329

    HTML Basics
    An introduction to HTML used for creating web pages for publishing on the World Wide Web. Topics include HTML tags, formatting text, lists, adding simple images, background colors, and hypertext links. This is a hands-on course using Windows. Students must have word processing skills, knowledge of Windows, and knowledge of the Internet. (12 hours)

    Advandced Dreamweaver + CSS
    This course is a continuation of Dreamweaver Basics. Focus is on functions that convert static web pages into engaging sites as well as on formatting and laying out your site using Cascading Style Sheets. It examines advanced design techniques such as color, font, position, rollovers and pop-ups. Students will also be introduced to Javascript driven, Spry widgets to quickly create drop-down menus, accordion boxes and more without having to write a single line of code! This course will benefit anybody who needs to create professional, consistent looking web sites using Dreamweaver’s CSS tools. This hands-on course requires basic knowledge of the Windows Operating system, Internet, and HTML.

    Flash Animation + Photoshop
    Gain experience in the functions and capabilities of Adobe Flash. This course will teach you to use incorporate animation/interface design and illustration principles and practice into websites. (36 hours) $499

    Maintaining a Website
    Layout, navigation, and maintenance are the three keys to the success of a website. Learn to analyze website content, audience profiles, IP addresses and domain name registration. Other topics include: web hosting, start-up and maintenance costs, updating HTML documents and graphics, guest books, submitting sites to search engines, and log files. Search Engine Optimization (SEO) will also be discussed. (12 hours) $189

    Totaling 96 hours

    View Comment
    1. Reply

      One area that does not seem to be covered is the design of web sites. The classes listed teach you about the tools of the trade, It would be like learning to paint by studying about the different types of paints and brushes.

      Maybe you already had some graphics design classes or have natural talent, but if you don’t learn some principles of design you just become a web site hack and use templates and steal ideas (called “heavy lifting”) from real designers.

      Are you aware that there are some classes available on the web? Harvard has put the video of some of their classes online.

      I liked Hanspeter Pfister class on Visualization. Video from the class was available on i-tunes for free, but I could not find the link.
      CSCI E-64 Visualization ,
      http://www.extension.harvard.edu/courses/22872.jsp

      Did find this one, but have not watched it.
      Harvard Extension School’s Computer Science E-75: Building Dynamic Websites
      http://itunes.apple.com/podcast/harvard-extension-schools/id273114068

      One suggestion. Start creating a portfolio of your work. Save copies of your school work and as you skill improve look back and see what you could do to improve them and consider updating them. Future employer will be interested in seeing your work.

      Should also be aware that web design is a changing field and the tools you learn now might be consider out of date in five years. Another reason for focusing more on what your should design rather on just learning the tools to create the design.

      View Comment
    • Whhhhaaaazzzzuuuuuppppppp
    • February 21, 2014
    Reply

    I Have My Own Website, Now Need To Know About Marketing It? I have created a website selling things online. So far I have had quite a few sales though people finding a link to my website via my eBay auctions.

    I need a better way to advertise my website now, a way to reach everyone – not just people who happen to find it via eBay auctions.

    Funnily enough, Google adwords managed to get people to my website, but not a single one of those visitors bought anything.

    Does anyone know of any good methods other than the 2 I have used already?

    View Comment
      • Admin
      • February 21, 2014
      Reply

      You need to start getting yourself visible in search results so that people who are looking online for what you sell can come across your site without prior knowledge of its existence.

      Adwords can do this but it is expensive and unless you’ve got a great deal of expertise in managing pay-per-click advertising it can be difficult to get a good return on investment.

      Natural search results – obtained through search engine optimisation or SEO – can be a good way to go. You could look up an SEO agency to get some advice (or even pay them to handle it for you), or try some basic techniques yourself such as getting other sites to link to yours, providing additional good quality content on your site other than a shop (for example a “how to” section or news articles related to your industry) so that your site becomes bigger and more visible, or some more technical ideas like looking into web analytics, Google Product searches or even Amazon affiliate programmes.

      Remember you’ll get a natural boost from modern search engines if your website is
      – well designed, clear and attractive to look at
      – full of good content which isn’t spammy or useless to people
      – error free and easy to use

      Good luck with your online shop!

      View Comment
    • Toya
    • February 26, 2014
    Reply

    Help..what Web Cert. Program Is Good For Me? Hi Everyone,

    Currently, I am deciding on which web design certificate program I should take. I decided to go this route since I have a BS already and I am not interested in going back to school for another 4 years. This will all be based on cost and the timeframe. I noticed some certificate programs can last from 5 months to 1 years. Does it really matter the length of time? I just want to make sure I am getting everything that I need to get started in this field. Can you please let me know if this is a good program. Also, does it matter if this is a non-credit certificate or will that effect me later? I am listing 2 of the same programs but from 2 different institutions (community colleges). The both cost less than $1500 for all courses.

    Communicty College 1 (only have to take 6 courses and 2 electives)

    Duration: 1 year

    Courses:

    CSP247 HTML 1 – Creating Web Pages

    CSP296 HTML 2 – Creating Web Pages

    CSP297 1 JavaScript

    CSP299 Planning and Maintaining Your Web Site

    CSP313 Web Graphics

    CSP325 1 HTML 3 – Creating Web Pages

    CSP389 Dynamic HTML – Cascading Style Sheets

    CSP398 Dreamweaver – An Introduction

    CSP404 1 Flash Workshop

    CSP413 1 Dreamweaver – Advanced

    CSP415 1 CGI Scripting and Server Interface

    CSP417 Advanced Web Design Workshop

    Communicty College 2

    Duration: 5-6 months

    Courses:

    Dreamweaver Basics and Essential Photoshop Skills
    Macromedia Dreamweaver is the web development program used by more than 80 percent of web professionals. Topics will include text formatting, dynamic graphics, hyperlinks, templates, tables, frames, style sheets and forms. Practice publishing your completed site to a web host. Adobe is the premier image-manipulation tool for both print and the Web. Learn the basics of Adobe Photoshop in this thorough beginner/intermediate course. If you are planning on working with images in any way, you need to know it. Even if you just took your software out of the box, this course will help you learn and tame this creative powerhouse of a program. (18 hours) $329

    HTML Basics
    An introduction to HTML used for creating web pages for publishing on the World Wide Web. Topics include HTML tags, formatting text, lists, adding simple images, background colors, and hypertext links. This is a hands-on course using Windows. Students must have word processing skills, knowledge of Windows, and knowledge of the Internet. (12 hours)

    Advandced Dreamweaver + CSS
    This course is a continuation of Dreamweaver Basics. Focus is on functions that convert static web pages into engaging sites as well as on formatting and laying out your site using Cascading Style Sheets. It examines advanced design techniques such as color, font, position, rollovers and pop-ups. Students will also be introduced to Javascript driven, Spry widgets to quickly create drop-down menus, accordion boxes and more without having to write a single line of code! This course will benefit anybody who needs to create professional, consistent looking web sites using Dreamweaver’s CSS tools. This hands-on course requires basic knowledge of the Windows Operating system, Internet, and HTML.

    Flash Animation + Photoshop
    Gain experience in the functions and capabilities of Adobe Flash. This course will teach you to use incorporate animation/interface design and illustration principles and practice into websites. (36 hours) $499

    Maintaining a Website
    Layout, navigation, and maintenance are the three keys to the success of a website. Learn to analyze website content, audience profiles, IP addresses and domain name registration. Other topics include: web hosting, start-up and maintenance costs, updating HTML documents and graphics, guest books, submitting sites to search engines, and log files. Search Engine Optimization (SEO) will also be discussed. (12 hours) $189

    Totaling 96 hours

    View Comment
      • Admin
      • February 26, 2014
      Reply

      One area that does not seem to be covered is the design of web sites. The classes listed teach you about the tools of the trade, It would be like learning to paint by studying about the different types of paints and brushes.

      Maybe you already had some graphics design classes or have natural talent, but if you don’t learn some principles of design you just become a web site hack and use templates and steal ideas (called “heavy lifting”) from real designers.

      Are you aware that there are some classes available on the web? Harvard has put the video of some of their classes online.

      I liked Hanspeter Pfister class on Visualization. Video from the class was available on i-tunes for free, but I could not find the link.
      CSCI E-64 Visualization ,
      http://www.extension.harvard.edu/courses/22872.jsp

      Did find this one, but have not watched it.
      Harvard Extension School’s Computer Science E-75: Building Dynamic Websites
      http://itunes.apple.com/podcast/harvard-extension-schools/id273114068

      One suggestion. Start creating a portfolio of your work. Save copies of your school work and as you skill improve look back and see what you could do to improve them and consider updating them. Future employer will be interested in seeing your work.

      Should also be aware that web design is a changing field and the tools you learn now might be consider out of date in five years. Another reason for focusing more on what your should design rather on just learning the tools to create the design.

      View Comment
    • Cezanne sun
    • March 4, 2014
    Reply

    I Need An SEO Reality Check? Please tell me if this is a typical situation or if I???m being misled. About 6 months ago, I paid $2,800.00 for an SEO package which guarantees that out of the 20 keyword phrases selected, I will have at least 5 of them listed in the Top 10 results on major search engines.

    HOWEVER, not only have I not had any sales on my website, the 2 ranking reports they sent me over the last 6 months state that I have zero rankings on all 13 SE???s they???ve submitted my website/keywords to.

    The company claims it takes 1 year+ for a brand new website to show any kind of rankings. IS THIS TRUE? They???ve added some text and submitted my website to SE???s several times but not much else. Should I be patient with the company or am I being misled?

    View Comment
    1. Reply

      My first warning to you is the promise of top rankings and what were the phrases selected and how are they incorporated on your sites. The other thing, is what did they actually do for you. How did they optimize the web site, did they add sitesmaps etc. Without a url to look at I cannot say what they did or did not do. I can state from the over 1000 web sites I have done in 15 years of SEO, everyone of them acgieved rankings within a few months and more as they site grew. Yes, SEO changes often, and your site needs to stary current.

      Did the SEO comapny do something to place your site in trouble:
      The worst kept secret in Internet Marketing is the advantages of a well-wrought search engine optimization campaign. Companies are quickly adopting SEO into their marketing plan and looking for someone they can trust to optimize their Web sites in order to achieve top rankings. However, not all SEO practitioners are created equal so be sure you know what you’re getting before you sign a contract.

      With over 100 million Web sites on the Internet, it is more important than ever to achieve high rankings for visibility. While reputable SEO companies use ethical SEO practices, there are others who will try to trick the engines into high rankings by using questionable techniques. These techniques are known as spam and can get you penalized or banned from the search engines.

      Many times, an SEO provider will promise quick, first-page rankings and fail to notify the client that they use spam techniques to achieve those rankings. To avoid falling into this trap, you must be aware of unethical SEO techniques and guard against the companies who use them.

      Consequences of Spam

      While search engines may have different rules for detecting spam, in the end, the results are the same - you lose your rankings and can be taken out of the index. It is not easy to recover from a ban, so it is important to know the techniques that must be avoided.

      Many sites may be unwitting victims of spamming techniques used by aggressive SEO vendors. Whether it happens inadvertently or not, the search engines will penalize and ban, temporarily or permanently. If a significant part of your online business model depends on search engine traffic, you could be in trouble. When infractions are serious, it can take many months to convince the search engine that you corrected the problem and deserve a second chance.

      SEO Techniques to Avoid

      Search engine optimization practitioners are often divided into two camps: the so-called Black Hats, who use questionable techniques to trick the search engines into ranking them highly, and White Hats, who prefer to work with the search engines guidelines in order to achieve lasting success. A number of Black Hat vendors have turned to White Hat techniques over the past year; however, there are still many unethical vendors claiming to practice SEO soliciting business.

      Below are some basic spam techniques to avoid. Obviously this list isn’t exhaustive but it will give you a good idea of the types of things that the search engines find to be unacceptable. Familiarize yourself with Google’s Webmaster Guidelines and make sure you know if what is being done to your Web site is in agreement with those rules.

      Keyword Stuffing: This practice involves the repetitive use of the same keyword phrase over and over in your Meta tags, Comment tags, ALT tags or in the copy on your pages. When determining the appropriate keyword density for your page content, plan to repeat your targeted keywords no more than six or seven times within 200 words of text on one page. You can use the keyword density analyzer available on our free SEO tools page in order to determine if you or your SEO is using a particularly keyword too often.

      Hidden Text or Links: This practice involves inserting hidden text or links that are readable by search engine spiders but cannot be seen by your site’s human visitors. This can be accomplished several way, the easiest of which is by using a white link or white text containing relevant keywords on a Web page with a white background. Your site visitors won’t be able to see this text and will not know it is there, but the search engines will. All search engines consider hidden links or hidden text to be spam and will penalize the page, if not the entire site, for it.

      Cloaking: This involves using a software program to direct search spiders to a group of pages specifically created to trick the spider and re-direct the user to a different set of pages. The user does not see the group of spam pages and is simultaneously re-directed to the real site. Cloaking can have proper uses–some sites use it to redirect based on location. For example, if they sell a product that is illegal to market in a particular area, they can direct those users to a different page where the illegal products are not mentioned. However, by and large, cloaking is used to deceive the search engines and must be considered a spam technique.

      Doorway Pages: Also known as Gateway or Bridge pages, these are low-quality Web pages that exist only to pass visitors to the main Web site without providing value of their own. Doorway pages are used to achieve high rankings for a particular key phrase while leading the user to a different page irrelevant to the search query. These pages frequently auto refresh to a second Web site. Be sure that every page on your site that you want indexed can be accessed by at least two internal links and that the page provides value to the user.

      Mirror Sites and Duplicate Content: This involves the creation of several sites with identical content and placing them on multiple servers with different domain names. These sites link to one another and are constructed for the purpose of achieving multiple rankings for identical keywords using the same content. Search engines suppress duplicate content because it holds no value for their users. An optimization company who suggests that you interlink all the Web sites that you own is doing you a great disservice. These types of incestuous link rings are a clear violation of the search engine’s spam guidelines.

      Link Farms: Google’s quality guidelines suggest that pages contain no more than 99 links. Link farms typically consist of one page with hundreds of links to sites within different categories that are unrelated to your site content. Such pages contain poor quality content that is useless to visitors. Reciprocal links from these pages hold no value for you at all and could potentially associate you with poor neighborhoods. Avoid these inbound links at all costs because they will result in serious penalties and banning.

      Ask any prospective search engine optimization company about their best practices and be sure you know what they’re doing to your pages. Beware of spammers who claim to be legitimate search engine optimization experts. Realize that no company can guarantee results and if a company claims a special relationship with Google or any other search engine, run the other way.

      Unethical SEO techniques can bring you high rankings; however, visibility is short lived. When you use spamming techniques, your site may benefit briefly from high rankings that last for days, weeks or months. Once the search engines discover the use of spamming techniques, they will penalize or ban your site from their indexes. If you are removed from a search engine index, it can be difficult and time consuming to be reinstated. You might even have to start over with a new domain name. So beware of unethical SEO techniques and ask any prospective vendors if they adhere to a Code of Ethics and/or a Code of Conduct. Once achieved legitimately, organic links can last indefinitely. That’s why it’s important to acquire your search engine rankings fairly and maintain them ethically.

      Things to be concerned that they did for your site
      1. Keyword Use In Title Tags - "Notice number one - that you have HTML title tags that reflect the key terms you want your page to be found for. That's been the advice since I first starting writing about SEO back in 1996. Eleven years later - and even in the age of it's all about links -- it remains the top ranked tip by so many experts. - Danny Sullivan, Search Engine Land.

      2. Global Link Popularity of Site (The overall link weight/authority as measured by links from any and all sites across the web - both link quality and quantity) - "Think of a web page as a town. If a city has freeways, airports, train stations, bus shelters and a port, that's a good indicator that it is an important hub. That orphaned web page with no links pointing to it? It may as well be a hidden tribe of Amazons that no one has discovered." - Lucas Ng (a.k.a. shor), Fairfax Digital online marketing analyst.

      3. Anchor Text of Inbound Link - "Anchor text of the inbound link is one of the most concise assessments another person can make about what your site/page is 'about'." Sitemaps added- Mike McDonald, WebProNews

      4. Link Popularity within Site's Internal Link Structure (Refers to the number and importance of internal links pointing to the target page) - "As mentioned on my blog, you can pulse a page's rankings by adding a nd excluding links to it from your home page." - Russ Jones, Virante CTO.

      5. Age of Site (Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines) - "We have seen new sites flourish as long as they have a clear connection to the 'parent' site that has already gained trust." - Chris Boggs, Search Engine Land Associate Editor.

      6. Topical Relevance of Inbound Links To Site (The subject-specific relationship between the sites/pages linking to the target page and the target keyword) - "We seem to have moved from analysis of simply anchor text, to including surrounding text and probably even page theme." - Caveman, SEO/SEM Consultant.

      7. Link Popularity of Site In Topical Community (The link weight/authority of the target website amongst its topical peers in the online world) - " I've seen one of my sites goes from #39 to #1 right after I got 1 link... from the #1 spot on the keyword I was trying to get" - Guillaume Bouchard, CEO NVI Solutions.

      8. Keyword Use in Body Text (Using the targeted search term in the visible, HTML text of the page) - "If you are writing about 'dogs' then you should naturally use keywords related to 'dogs' within your content. If you don't have keywords within your content it can become hard to rank for those terms." - Neil Patel, Pronet Advertising.

      9. Global Link Popularity of Linking Site - "This is why people bought PageRank 7 site links for lots more than PageRank 6 links. The links were very valuable, and the information on how strong they were was very valuable (this is why it's also very hard to GET an accurate read on anymore without an SEO shaman). - Todd Malicoat, Stuntdubl SEO Consulting.

      10. Rate of New Inbound Links to Site (The frequency and timing of external sites linking to given domain) - "I don't think getting fifty links overnight will kill you. Especially if those links are bringing traffic and from quality sites. Getting 100K links overnight and having no visitors or search queries as a result smells abit fishy no matter how you look at it." - Rae Hoffman, Principal, Sugarrae SEO Consulting.

      This isn't reverse engineering, says SEOMoz's Rand Fishkin, who called a virtual quorum of the top 37 minds in the SEO business. It's a list of 35 factors that make up, in Fishkin's estimation, 90-95 percent of what Google's algorithm is looking for when determining rankings.

      View Comment
    • Skycameronsoleil
    • March 6, 2014
    Reply

    How Can I Market My Short Film Online With No Money? I recently completed the festival circuit having won 3 awards. My short, live action Halloween themed family film screened at over 25 fests worldwide. With no viable distribution offers I decided to sell the film via my website. I have a facebook fan page. I have written all my email contacts and asked them to share our information with everyone they know. The problem I am facing is that nobody has seen my short film. People usually buy films they’ve seen. I don’t want to just give my film away on youtube. How can I effectively market the film with no money?

    View Comment
    1. Reply

      First you need to create a website with the subscription of login where anyone can purchase your movie after a login subscription.

      Then promote your site with the help of search engine optimization techniques like social bookmarking, article submission, directory submission and forum posting which will help you to increase search engine ranking of your site and you will get good traffic from search engine.

      View Comment
    • Toya
    • March 7, 2014
    Reply

    Help..what Web Cert. Program Is Good For Me? Hi Everyone,

    Currently, I am deciding on which web design certificate program I should take. I decided to go this route since I have a BS already and I am not interested in going back to school for another 4 years. This will all be based on cost and the timeframe. I noticed some certificate programs can last from 5 months to 1 years. Does it really matter the length of time? I just want to make sure I am getting everything that I need to get started in this field. Can you please let me know if this is a good program. Also, does it matter if this is a non-credit certificate or will that effect me later? I am listing 2 of the same programs but from 2 different institutions (community colleges). The both cost less than $1500 for all courses.

    Communicty College 1 (only have to take 6 courses and 2 electives)

    Duration: 1 year

    Courses:

    CSP247 HTML 1 – Creating Web Pages

    CSP296 HTML 2 – Creating Web Pages

    CSP297 1 JavaScript

    CSP299 Planning and Maintaining Your Web Site

    CSP313 Web Graphics

    CSP325 1 HTML 3 – Creating Web Pages

    CSP389 Dynamic HTML – Cascading Style Sheets

    CSP398 Dreamweaver – An Introduction

    CSP404 1 Flash Workshop

    CSP413 1 Dreamweaver – Advanced

    CSP415 1 CGI Scripting and Server Interface

    CSP417 Advanced Web Design Workshop

    Communicty College 2

    Duration: 5-6 months

    Courses:

    Dreamweaver Basics and Essential Photoshop Skills
    Macromedia Dreamweaver is the web development program used by more than 80 percent of web professionals. Topics will include text formatting, dynamic graphics, hyperlinks, templates, tables, frames, style sheets and forms. Practice publishing your completed site to a web host. Adobe is the premier image-manipulation tool for both print and the Web. Learn the basics of Adobe Photoshop in this thorough beginner/intermediate course. If you are planning on working with images in any way, you need to know it. Even if you just took your software out of the box, this course will help you learn and tame this creative powerhouse of a program. (18 hours) $329

    HTML Basics
    An introduction to HTML used for creating web pages for publishing on the World Wide Web. Topics include HTML tags, formatting text, lists, adding simple images, background colors, and hypertext links. This is a hands-on course using Windows. Students must have word processing skills, knowledge of Windows, and knowledge of the Internet. (12 hours)

    Advandced Dreamweaver + CSS
    This course is a continuation of Dreamweaver Basics. Focus is on functions that convert static web pages into engaging sites as well as on formatting and laying out your site using Cascading Style Sheets. It examines advanced design techniques such as color, font, position, rollovers and pop-ups. Students will also be introduced to Javascript driven, Spry widgets to quickly create drop-down menus, accordion boxes and more without having to write a single line of code! This course will benefit anybody who needs to create professional, consistent looking web sites using Dreamweaver’s CSS tools. This hands-on course requires basic knowledge of the Windows Operating system, Internet, and HTML.

    Flash Animation + Photoshop
    Gain experience in the functions and capabilities of Adobe Flash. This course will teach you to use incorporate animation/interface design and illustration principles and practice into websites. (36 hours) $499

    Maintaining a Website
    Layout, navigation, and maintenance are the three keys to the success of a website. Learn to analyze website content, audience profiles, IP addresses and domain name registration. Other topics include: web hosting, start-up and maintenance costs, updating HTML documents and graphics, guest books, submitting sites to search engines, and log files. Search Engine Optimization (SEO) will also be discussed. (12 hours) $189

    Totaling 96 hours

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    1. Reply

      One area that does not seem to be covered is the design of web sites. The classes listed teach you about the tools of the trade, It would be like learning to paint by studying about the different types of paints and brushes.

      Maybe you already had some graphics design classes or have natural talent, but if you don’t learn some principles of design you just become a web site hack and use templates and steal ideas (called “heavy lifting”) from real designers.

      Are you aware that there are some classes available on the web? Harvard has put the video of some of their classes online.

      I liked Hanspeter Pfister class on Visualization. Video from the class was available on i-tunes for free, but I could not find the link.
      CSCI E-64 Visualization ,
      http://www.extension.harvard.edu/courses/22872.jsp

      Did find this one, but have not watched it.
      Harvard Extension School’s Computer Science E-75: Building Dynamic Websites
      http://itunes.apple.com/podcast/harvard-extension-schools/id273114068

      One suggestion. Start creating a portfolio of your work. Save copies of your school work and as you skill improve look back and see what you could do to improve them and consider updating them. Future employer will be interested in seeing your work.

      Should also be aware that web design is a changing field and the tools you learn now might be consider out of date in five years. Another reason for focusing more on what your should design rather on just learning the tools to create the design.

      View Comment
    • Sammydeea
    • March 21, 2014
    Reply

    Please Help? I started up my websit a few weeks back but am havin gtrouble getting traffic its way,ive tried everything..adding tags ect.even posting my link on hear (obviously it got deleted) does anyone out there no an easy way to get traffic heading its was????please im desparate

    View Comment
    1. Reply

      There are numerous Search Engine Optimization (SEO) techniques out there.

      Try http://www.seochat.com, the best resource I can give. There are several tools that help you check your website's keywords density, page rank lookup.

      Major search engines don’t use meta tags anymore because this can be very deceitful (you will have to care only about the major search engines – everyone uses Google or Yahoo!).

      Instead they search your page for keywords frequency. You’d better use divs instead of tables because the spider might get stuck in there and you don’t want that. You may write with bold characters important words, but do NOT exaggerate. Use h1, h2 tags to structure the information (I mean the titles, subtitles). You should write a context-like title which means you don’t have a title for all pages on that site, but rather a descriptive title for each page.

      You should use fewer images for sensitive information, such as the menu. Try to use divs to position text in front of an image, rather than having the text into the image.

      There are so many optimization techniques, but you should not try to mess with the engines (like hidden sentences, keywords within the page that are invisible to visitors or not related to the page).

      Another workaround is subscribing to many search engines and web directories. The more you are linked to, should rank you higher in search engines. Your web site it’s like a pop star, it becomes more popular if it has more fans, and more people know it.

      Also, you should consider URL rewriting if you have dynamic pages that have many GET parameters. The search engines don't really them, or the users. It should be enabled by your web server. This Apache module (I'm not sure if other server solutions support such option) lets you virtually rewrite URLs of your pages in such a way that contains keywords from the page and this can be very useful.

      Here is the Apache documentation for the URL Rewriting module:
      http://httpd.apache.org/docs/1.3/misc/rewriteguide.html

      Here is an overview for the URL Rewriting module:
      http://www.webconfs.com/dynamic-urls-vs-static-urls-article-3.php

      However, if you simply want listings in the mentioned directories you should go to:

      http://www.google.com/addurl/

      https://siteexplorer.search.yahoo.com/submit
      (You must sign in or register to access the page)

      View Comment
    • Sukhvir
    • April 3, 2014
    Reply

    What Is Search Engine Optimization?

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
      As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
      The plural of the abbreviation SEO can refer to “search engine optimizers,” those who provide SEO service.
      In today's competitive world the need for effective SEO cannot be ruled out. Search engine positioning plays a key role to gain quality traffic and increase revenues. Placing websites on top ranking search engines and catalogues definitely is complicated process and requires efforts of a highly qualified and experienced SEO.
      SEO – First's SEO Marketing Experts have mastered the art of optimization. SEO – First's services include Website Promotion and Search Engine Placement and catalogue listings. We provide affordable, ethical, and efficient SEO services to our clients. Ethical website optimization includes no cloaking, no deceptive practices and no spamming. SEO – First will create a web presence for you by ranking your company’s website, products and/or services, on the top of the search engines by determining Keywords and preparing appropriate Site Map of your website and related sites.
      Expertise gained through years of experience ensures that we are fully equipped to meet all your SEO needs.
      Search Engine Optimization is another name for online or internet marketing. Indeed it is a heady game. It is mainly for the ranking of sites in a search engine as it is essential to have a good position in any search engine for online business. The sites those of who have a good ranking they get more net visitors. Be it Google or Yahoo, everyone wants their site to be ranked in the first top ten.
      Growth Infotech is a search engine marketing company in India offering seo services to a wide variety of clients. Our dynamic and aggressive SEOs have good records of success and they are always ready to learn more and more on SEO. It is a continuous process of learning and new techniques and strategies are coming day by day.

      View Comment
    • Michael
    • April 13, 2014
    Reply

    Is There A Free Way To Promote And Advertise My Web Store Effectively? My web site satsun.us sells computer and game systems as well as games and accessories for all.

    View Comment
    1. Reply

      The best way to get traffic to your website is to build a website that answers the questions users ask.

      There are a lot of tricks to search engine optimization, but all those tricks come unwound each time the search engines change their algorithms – and they try to change them often, so that people can’t “game” the search engines.

      If you build a site that is friendly to search engines, though – meaning URLs without question marks, meaning short pages that focus on one topic rather than wandering all over the place – then you’ll consistantly rank fairly high in the listings when someone asks a question your page answers.

      Another thing that helps you get better ranking is to have other websites link to you. Again, you need to have a website that answers the questions users are asking. If Joe discovers that you’ve got a great page on orange flanges, and he’s discussing orange flanges on his website, he’s going to make *his* website more valuable to users by adding a link to *your* website, even without your asking him to do that.

      You need a website that is constantly fresh. One way to do that is to include a blog on your site. Many blogs talk about taking the dogs to the park last saturday, or complain about the bad haircut they got, but your blog needs to be different – it needs to talk about computer and game systems, as well as games and accessories. Again, you follow the golden rule for search engines: you want each page to stick to just one topic. If the page does a good job of answering a question that users have, the search engines will figure it out. And the more frequently your site changes, the more frequently the search engines will spider your site to find what you’ve added.

      Did you ever watch “Miracle on 34th Street?” When Santa started telling Moms that the toys that Junior wanted were available at the competition’s store, it really helped the store that Santa was working at. That’s true in real life, as well. You probably should set up a page of links to related sites, and even competing sites. When someone is searching for something, they will use your site as a “hub” for their search. What’s more, people will recommend your site – in person, in email, and on their website – as a great resource.

      So you were looking for a free AND EASY way to promote your business? Sorry. If there were such a thing, everybody would already be doing it, and you’d still need something more than you already have. It’s a lot of work. But something makes me think you knew it would involve work when you set up a business.

      I have a number of blog posts on this and related topics, which you can access at the link below. As you already have a website, you may well be happy with your existing web hosting, but you’re still invited to phone me on our toll-free support number with your questions. We support everyone, not just our hosting customers.

      Going out of your way to help non-customers is another one of those “Miracle on 34th Street” techniques that boosts sales, not quickly, but effectively. The best advertising is word of mouth, and I try my best to generate it. You should, too!

      View Comment
    • Tamal Krishna C
    • April 24, 2014
    Reply

    What Is Backlinks ?How To Make It?How Does It Help To Increase Page-rank And Traffic?

    View Comment
    1. Reply

      Backlinks (or back-links (UK)) are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

      In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node (Bj?rneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

      Search engine rankings:

      Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking. Websites often employ various techniques (called search engine optimization) to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work.

      There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to be have strong influence on the search engine rankings of the webpage granted the backlink. A backlink represents a favorable ‘editorial vote’ for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage. Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of your webpage with respect to any given keyword query by a search engine user.

      View Comment
    • Tamal Krishna C
    • April 25, 2014
    Reply

    What Is Backlinks ?How To Make It?How Does It Help To Increase Page-rank And Traffic?

    View Comment
    1. Reply

      Backlinks (or back-links (UK)) are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

      In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node (Bj?rneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

      Search engine rankings:

      Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking. Websites often employ various techniques (called search engine optimization) to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work.

      There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to be have strong influence on the search engine rankings of the webpage granted the backlink. A backlink represents a favorable ‘editorial vote’ for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage. Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of your webpage with respect to any given keyword query by a search engine user.

      View Comment
    • Anonymous
    • May 5, 2014
    Reply

    Need Help With My New Website? Hello everyone

    I have just launched my new website (canadaconstruct.com) and struggling to get traffic.
    Can anyone review my site and tell me what i am doing wrong?

    -Thanks

    View Comment
    1. Reply

      For one thing there isn’t a lot of narrowed down text content on the homepage for the Google crawlers to analyze. The other thing you should do is get links to your site out on other websites. This gets your Google rank higher. See some other techniques @ http://en.wikipedia.org/wiki/Search_engine_optimization

      View Comment
    • Globetrotter t
    • May 22, 2014
    Reply

    Google Seo Marketing ? I just started selling my own product online, and everyone is telling me to advertise on google. what is so good about google?
    why should i advertise with them instead of yahoo or msn or something

    View Comment
    1. Reply

      Google (SEO) Search Engine Optimization
      A great site is useless unless people know where to find you. This is where search engine optimization services come in handy. The methods used to keep your site in the top pages of Google for a long time will depend on if you know how Google ranks it index. Since only the engineers employed by Google know the answer, it is up to the rest of us to speculate on what may work, and what we know doesn’t work.

      Search Engine Optimization for Google
      Read that again – Knowing what to do to your site in order for Google to properly recognize and categorize your site is the first step in achieving top rankings in Google. Internet Marketing SEO, and in particular, Google SEO is the key. The easier your make your site to be understood by Google, the better chances you’ll have of getting top spots in Google’s index. Google search engine marketing is the answer to getting your site found.

      Google, the world’s number #1 Search Engine
      If you made it to this site, chances are you found it using a search engine, and it was probably Google. Google currently dominates the Search Engine market partially because of its results, and more importantly, its “uncluttered” look. If you visit Yahoo or MSN there is so much information that it could easily overwhelm the typical AOL user.

      The value of a top position in Google
      What would you do if you were in one of the top spots in Google’s index for your most popular keyword? Do you realize that many millionaires have made their fortune by having a top rank in Google? Google is the most popular search engine in the WORLD and has no signs of slowing down anytime soon. Google Search Optimization has to be part of your marketing strategy.

      Why is it so hard to get a top spot in Google?
      Its not. By reading my book “SEO for Google”, I will show you ALL THE TECHNIQUES needed to get your site ranked on the first page in Google. Its not hard, but rather, KNOWING WHAT TO DO! It took me years of trial and error and many, many mistakes, but after constantly reviewing what worked and what didn’t, I finally stumbled onto the “secret” of getting top rankings from Google. Google Search Engine Marketing is a process that will get your site ranked.

      The first Google Secret? THERE IS NO SECRET!
      Don’t be fooled by companies claiming that they have “secret” to getting top placement in Google. The only secret is KNOWING what Google LOOKS for when they rank a site. It is guessed that there are over 100 separate components to Google’s Algorithm that determine how a site will appear when a user enters in a keyword.

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