Comment on Effective Search Engine Optimization by Admin.
The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?…… and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage
fail to contain “generic” keywords, then anyone using
such “generic” queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, “Who’s my end user – is he on dialup or
DSL?” And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the “Title” metag which
should consist of no more than 65 characters separated
by commas. The “Title” should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the “Title” is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the “Description” which is
usually 41 words to form a complete sentence which
best describes one’s goods and services.
And the very last category – “Keywords” are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as “spamdexed entries” which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
“Spamdexing” when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
Admin Also Commented
Effective Search Engine Optimization
Compared to search engine optimization (SEO) that optimizes web site content and elements to improve organic search result ranking, search engine marketing (SEM) is a much easier and effective way of marketing a product online. It is also called “PPC” to some, the acronym for the method used to bid on keywords, “Pay per click.”
Search marketing targets specific audiences: users that are already using search engines to discover answers to thier questions or to recover lost information. (John Battelle, “The Search”) SEM is a leading form of advertising; and search is the leading way to find information.
SEM’s mottos says: fish where the fish are. (LookSmart)
SEM has become a leading line item on many budgets for two reasons:
A. 80% of users find information through search.
B. The first position in a page of search results is three times more likely to be clicked on than the third result.
Therefore, it is essential to be in position 1 for your audience’s search.
How it works:
Search marketers discover the keywords that searchers are using to find products. This is the first step in SEM. There is definitely an art to discovering the right keywords. However, after the keywords are selected, reporting on the hard numbers and ROI produced is a complete science. There are numbers that track *everything.*
For keyword research, there are plenty of tools to find the right words. Some words can best be found in your own backyard by harvesting words right from your web site traffic logs. Users have already found your site; but, how did they find it? That’s valuable information not even your competitors will have access to!
Once a list is created and a campaign started with the SEM provider, keywords are bid on in a auction on a pay per click (PPC) basis. In the past, the top bid would automatically receive the top position. However, Search marketing providers have learned that whlie it is possible to buy quality; it should be able to be earned as well. Therefore, if an ad is successful and clicked on at a higher rate than competitors ads, that click through rate (CTR) becomes a factor in positioning.
A click on an ad is a vote for that ad; it improves the quality of perception of the product. Google for example uses this method; it rewards high click through rates with lower CPCs. It may then cost less to be in position 1 than position 2. Very, very innovative concept.
Ads are primarily keyword targeted, as you may notice by searching on Google, Yahoo, AOL, MSN, etc. SEM has evolved most recently into a laser beam allowing marketers to target local, regional, demographic and even behavioral properties of an audience.
SEM provides a leval playing field for business. Everyone advertising on the web is conducting business on about the same standards. SEM allows local mom and pop stores to fairly compete with big brands; we all know this would otherwise be impossible.
Little history: Search marketing has been around for about 10 years, with roots at Goto.com. SEM was born from organic search and the desire to be on the first page of search results without relying on organic search engine results to index sites drive traffic from search engines to a web site. Ultimately, Yahoo purchased the rights to this patent and sued all other SEM providers for using the technology.
Effective Search Engine Optimization
SEO link building service provides an effective way to improve the ranking of your website on search engines. Link building is an important step in search engine campaigns and optimization methods. Good links on your website improve your rankings and make you website popular on search engines. This is an important step in getting quality people to visit your website and becoming genuine buyers.
Importance of Link Building for Your Website
The main search engines rely on the number of quality links that appear on your website for rating your web presence. The link building services offered by SEO companies include the following steps-
•Identification of quality websites with content that complements your website
•Preparation of link text with appropriate description of each webpage
•Preparation of link exchange pages in HTML format
•Exchanging links with the complementary websites
•Security in link exchanges
•Verification of links at periodic intervals
There are several strategies that are used by the professional SEO companies to increase your website’s popularity. Some of the common ones used are-
2.Submission of articles
3.Selling of text link ads
Effective Search Engine Optimization
It is a way to improve the rankings of your website on a search engine – e..g if your website is shown on Google on page 25, you optimise your page with meta titles and keywords to get to page 8 (improving your ranking).
Search engine optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site.
Search engines display different kinds of listings on a search engine results page (SERP), including paid advertising in the form of pay per click advertisements and paid inclusion listings, as well as unpaid organic search results and keywords specific listings, such as news stories, definitions, map locations, and images. SEO is concerned with improving the number and position of a site’s listings in the organic search results.
SEO strategies vary widely, in accordance with the specific site. Broadly speaking, SEO may be geared towards increasing either, or both, the total number and quality of visitors from Search Engines. The quality of a visitor can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information.
Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term “Search Engine Friendly” to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.
Recent Comments by Admin
5 Tips for Writing the Perfect Blog Post
If you use WordPress, or Blogger, or any other modern blogging tool for that matter, the search engines are “pinged” and know right away that you have made a post. So, don’t worry about submitting it to search engines manually (and for heaven’s sake, don’t pay someone who claims to do that)!
In general, the best method nowadays is to generate some social traffic. Post a link to you post to Facebook, Twitter, pin your post’s featured image to Pinterest.
Business Models are simulations of actual business functioning.
They act as ideal real life examples,and help participants actively discuss the pros and cons of the situation given.
A business Model gives a Full Account of any particular Business Scenario. Readers of this model/ Participants are then asked to discuss the strengths and weaknessess of it. Put it simply, one has to SWOT analyze the Business Model based on different parameters.
Each participant comes up with his/her own views on the subject. Cumulative views and different view points are then listed and ranked based on their importance and relevance.
Thus at the end of the session, a business models suitability and viability is drafted and conclusions are drawn thereon.
The more the Business Model Analysis a person does, the more exposed he gets to real life corporate situations.
Hence it is said, that Business Models act as Good Simulators.
Search Engine Optimization
A search engine is a service provided by some company (Google, Yahoo, Microsoft, etc.) which will search through millions of web pages for keywords that a person types into a field. For instance, if I type “Puppy” into a search box on Google’s web site, there are currently 40,800,000 matches available. If the search provider has a good search algorithm in their software, then the most relevant pages should be listed first. In my case, I’m a happy searcher, because after the Google Image samples, the first result listed is the Puppy Linux website, which is the only Puppy I would ever be searching for online. Most search providers keep track of what websites people will actually visit after doing a search. They then use the results to make sure those pages are closer to the top of the list for the next time someone searches for the same keyword(s).
Image search optimization is about using images on your website to draw more “click-throughs” from the search provider, thereby raising your rank in the search list. This, in turn, helps to ensure that you keep getting more visits to your site. A neat article I just found by typing “image search optimization” into Google Search is linked below.
New York Skyline
Below is a link with pictures of the NYC skyline.
A view of city of great magnitude rises out of the open like a curtain for a show that always staging the world’s greatest act, you immerse yourself as one of the players of the greatest city in the world.
Business Niche – Adding Content for SEO
Fefoo is not a search engine, its an application that helps you search better. It uses the traditional search engines to search. You search on categories and your search is more refined from the time you start searching. In case you don’t use categories it works like a normal search engine.
Springo is a Web shortcutting tool that empowers users to rapidly and easily navigate to the best websites for any purpose.
Each view contains a set of results that are displayed visually – and each view has a different perspective.
Yoozila is a powerful new search engine. It’s primary purpose is to provide you with relevant results and present them in a fresh web 2.0 beautiful manner.
FindTheBest is an objective comparison engine that allows you to find a topic, compare your options and select the best choice for you.