Effective Search Engine Optimization

Effective Search Engine Optimization

Everyone is really opinionated on the internet, however not everyone really has the ability to communicate their opinions in ways that are interesting and effective. In order for your blog to be an effective one and stand above the others, here are some skills you should learn.

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This should go without saying, but you should actually understand what you are talking about when you are creating content for your blog to publish. Don’t just pick a topic because you think it would be a good opportunity for you to get some hits. You should actually be passionate in the topic you choose for your blog and it should show in your writing. You will know a lot more about your topic if you choose something that you like. Your readers will pick up on this, as well. If you just force articles on subjects that you don’t care about, they won’t be very interesting to read. However, if you are legitimately excited and enthusiastic then your readers will be enthusiastic when they read your articles.

BloggeBloggingr

You can get a leg up on your competition by knowing the ins and outs of search engine optimization. Maybe you’ve wondered sometimes why certain websites are always near the top of search results. Effective search engine optimization is a really big reason for that a lot of the time. Search engine optimization is optimizing the keywords and other areas of your website so that your blog will get better rankings in the search engines. This is crucial when it comes to attracting people to your website since most of us don’t go very far in the search results when we look something up.

Business Purposes

When you are running a blog on your website you should make sure you know a little bit of HTML. HTML is the basic coding language for developing websites. While many web hosts today will hold your hand a little bit when it comes to creating a layout, knowing some HTML will really help when it comes to sprucing up your website and making it more appealing for the visitor. Knowing some HTML will also allow you to fix errors that come your way.

Effective

If you aren’t very computer literate right now, it may be in your best interest to take a class that introduces you to the basics of computers. If you don’t know some of the basics then a lot of your time will just be spent stumbling around trying to figure out how to do something. If you know how to use a computer well, you can concentrate solely on your writing since you will get any computer-related difficulties out of the way immediately.

Effective Search Engine Optimization

Once you have thought about what your blog should be about, it’s time to learn some skills and move forward. By learning some of the abilities covered in this article, your blog will have a nice foundation to work with as you go forward and try to attract new readers.

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Comments

    • Shiraz
    • December 14, 2013
    Reply

    What About The Search Engine Optimization And Who Are Capable To Build Effective Links?

    View Comment
      • Admin
      • December 14, 2013
      Reply

      Reputable SEO companies can do it for you. However, choose a company carefully as you would entrust your companies reputation to this people. If this people are fraud or spammers, it’s gonna hurt your business.

      Today, SEO is not the same as in 2008. There are lots of changes and it will continue to change for the better. Although, some results these days were skewed, but it will get fixed.

      Additionally, SEO is not all about link building, it’s about building quality, useful and valuable websites as well.

      View Comment
    • Mrs.Rogers
    • December 27, 2013
    Reply

    Will Linking Several Websites To Each Other Give Me Better Search Engine Optimization Results? My business has 4 separate websites. If I linked all of these sites together would I get better SEO results? If I linked every page on every site to every page on the other sites, would this help also? Any tips would be appreciated! Thanks!

    View Comment
      • Admin
      • December 27, 2013
      Reply

      Yes it will as long as you don’t make them reciprocal links meaning site A linked to site B and B to A. Reciprocal links are considered by search engines as simply advertising each other. The reason why search engines value links with their ranking is because of the quality of the site. If your site has single links to a number of other sites then search engines would think that your site has valuable information and so they will put it to their top pages.

      Make your websites linked 3 or 4 ways: A to B; B to C; C to D; D to A. The search engines will see these links as single links and will count them as quality links. There’s a technology that does this, it’s called 3WayLinks and I heard that it’s effective. You might want to check out this review http://3waylinks.wordpress.com/3waylinks-a-scam/

      View Comment
    • ANT2
    • January 30, 2014
    Reply

    What Is Search Engine Optimization, And How Do I Use It For Free?

    View Comment
    1. Reply

      The most effective way to advertise on the Internet is
      to first set up a website and publish its domain name
      on major search directories such as Google.com,
      Yahoo.com [at http://www.google.com/addurl/?…… and
      MSN.com since 85% of Internet shoppers rely on these
      search directories to provide them with goods and
      services. In a sense, these search directories are a
      very large Internet Yellow Pages.

      Nevertheless, should your website or opening webpage
      fail to contain “generic” keywords, then anyone using
      such “generic” queries will not be able to discover
      your website. Your domain name [URL] of your website,
      in a sense, will be invisible, undiscoverable.

      You may want to consider some simple algorithms which,
      when observed and committed in designing of a website
      with placement of various critical metatags that can
      surely achieve a high search engine presence and
      increase Internet traffic to your website. These
      metatag strategies work well with published webpages
      at Google and Yahoo.

      Design: Should you create an extensive Flash-based
      website, make sure to fill-in the property entries
      such as the Title, Description and Keywords. Failing
      to do so, leaves no hard HTML or ALT resource that can
      be readily indexed by search robots. Also consider the
      Internet audience and their incoming setup. For
      example, if they are on analog/dialup, Flash webpages
      take too long to load up and therefore analog users
      will likely lose interest and discontinue entering the
      Flash site. On the other hand, anyone on hi-speed DSL
      lines, will welcome Flash pages which load quickly. So
      before designing a pure Flash websitge, ask the simple
      question, “Who’s my end user – is he on dialup or
      DSL?” And if you had to choose between these two users
      for maximum marketability, then select analog users
      since 80% of most resident users are still analog
      Internet subscribers and pure HTML designed webpages
      is best for them.

      A non-Flash-based website which relies on hard text,
      is far easier to be indexed by search robots. Limit
      the use of stylized text saved as .gifs since as a
      graphic, they are not indexable by search robots.

      Avoid use of frames since any number of search robots
      are unable to properly classify textual material.

      Placement of Metatags:

      A ranking or search order does take place with Google
      and Yahoo and it begins with the “Title” metag which
      should consist of no more than 65 characters separated
      by commas. The “Title” should describe in generic
      terms, the goods and services, followed by a location
      from which the resource is located, i.e., city, state.
      The placement of a domain name which is not generic
      within the “Title” is not appropriate, unless your
      domain name is a major recognizable brand name.

      The second metatag is the “Description” which is
      usually 25-30 words to form a complete sentence which
      best describes one’s goods and services.

      And the very last category – “Keywords” are also
      somewhat limited to 15-16 words which can be plural
      and compound in nature. Again, avoid multiple entries
      which could be mistaken as “spamdexed entries” which
      is defined as the loading, and submission of
      repetitive words into a particular metatag category.
      “Spamdexing” when discovered on a webpage and reported
      to Google’s spamreport.com can result in the
      elimination of your website from their search
      directory.

      Good luck!

      View Comment
    • Bossing
    • February 8, 2014
    Reply

    Where Can I Find Learning Courses In Search Engine Optimization In The Philippines? Need to know companies or education centers that offer search engine optimization courses.

    View Comment
    1. Reply

      You really do not have to take a course of SEO in order to have a basic understanding of what SEO can do. Here’s an article from Google which is self-explanatory:

      The most effective way to advertise on the Internet is
      to first set up a website and publish its domain name
      on major search directories such as Google.com,
      Yahoo.com [at http://www.google.com/addurl/?…… and
      MSN.com since 85% of Internet shoppers rely on these
      search directories to provide them with goods and
      services. In a sense, these search directories are a
      very large Internet Yellow Pages.

      Nevertheless, should your website or opening webpage
      fail to contain “generic” keywords, then anyone using
      such “generic” queries will not be able to discover
      your website. Your domain name [URL] of your website,
      in a sense, will be invisible, undiscoverable.

      You may want to consider some simple algorithms which,
      when observed and committed in designing of a website
      with placement of various critical metatags that can
      surely achieve a high search engine presence and
      increase Internet traffic to your website. These
      metatag strategies work well with published webpages
      at Google and Yahoo.

      Design: Should you create an extensive Flash-based
      website, make sure to fill-in the property entries
      such as the Title, Description and Keywords. Failing
      to do so, leaves no hard HTML or ALT resource that can
      be readily indexed by search robots. Also consider the
      Internet audience and their incoming setup. For
      example, if they are on analog/dialup, Flash webpages
      take too long to load up and therefore analog users
      will likely lose interest and discontinue entering the
      Flash site. On the other hand, anyone on hi-speed DSL
      lines, will welcome Flash pages which load quickly. So
      before designing a pure Flash websitge, ask the simple
      question, “Who’s my end user – is he on dialup or
      DSL?” And if you had to choose between these two users
      for maximum marketability, then select analog users
      since 80% of most resident users are still analog
      Internet subscribers and pure HTML designed webpages
      is best for them.

      A non-Flash-based website which relies on hard text,
      is far easier to be indexed by search robots. Limit
      the use of stylized text saved as .gifs since as a
      graphic, they are not indexable by search robots.

      Avoid use of frames since any number of search robots
      are unable to properly classify textual material.

      Placement of Metatags:

      A ranking or search order does take place with Google
      and Yahoo and it begins with the “Title” metag which
      should consist of no more than 65 characters separated
      by commas. The “Title” should describe in generic
      terms, the goods and services, followed by a location
      from which the resource is located, i.e., city, state.
      The placement of a domain name which is not generic
      within the “Title” is not appropriate, unless your
      domain name is a major recognizable brand name.

      The second metatag is the “Description” which is
      usually 25-30 words to form a complete sentence which
      best describes one’s goods and services.

      And the very last category – “Keywords” are also
      somewhat limited to 15-16 words which can be plural
      and compound in nature. Again, avoid multiple entries
      which could be mistaken as “spamdexed entries” which
      is defined as the loading, and submission of
      repetitive words into a particular metatag category.
      “Spamdexing” when discovered on a webpage and reported
      to Google’s spamreport.com can result in the
      elimination of your website from their search
      directory.

      Good luck!

      View Comment
    • Yogesh s
    • February 16, 2014
    Reply

    Softwre For Search Engine Optimization (SEO)? Hi friend
    I am a web Designer currently i am studing about Search Engine Optimization ( SEO ) so what type of software i have to use for making traffic and others

    View Comment
      • Admin
      • February 16, 2014
      Reply

      Search Engine Optimization (SEO) Software Reviews @
      http://www.mikes-marketing-tools.com/directory/search-engine-optimization-software.html

      http://www.seoelite.com/index1.htm
      http://www.grsoftware.net/search_engines/software/grseo.html
      http://www.trendmx.com/
      http://www.apexpacific.com/index.html

      Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

      A typical Search Engine Results Page (SERP)As a marketing strategy for increasing a site’s relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.

      The term SEO can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

      View Comment
    • Anonymous
    • February 27, 2014
    Reply

    I Need Some Tips For Search Engine Optimization?

    View Comment
      • Admin
      • February 27, 2014
      Reply

      SEO is only part of getting web traffic, read this and see if this applies to you. http://goodblogonblogger.blogspot.com/2011/12/new-blog-expectations.html
      SEO is not the magic wand that most people seem to think it is. Yes it is important but your blog or website needs have certain elements for SEO to be effective.

      View Comment
    • Shailendra
    • March 2, 2014
    Reply

    What Is Search Engine Optimization And Whats It Benefits ? How to do search engine optimization for a blog ?

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

      As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

      The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

      Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage.

      Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.

      Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page.

      But depending on the blogging service or software you use, the results may look somewhat different.

      If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.

      Here are the most important rules to follow to get your posts listed for keywords of your choice.

      1. Use your primary keyword in your blog domain
      2. Use your primary key phrase in your blog header tags and the title of your posts
      3. Use your secondary keywords in the body of your post
      4. Use your keywords in the anchor text of links
      5. Make sure search engines can spider your blog easily
      6. Get backlinks from other blogs or websites

      View Comment
    • Sukhvir
    • March 13, 2014
    Reply

    What Is Search Engine Optimization?

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
      As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
      The plural of the abbreviation SEO can refer to “search engine optimizers,” those who provide SEO service.
      In today's competitive world the need for effective SEO cannot be ruled out. Search engine positioning plays a key role to gain quality traffic and increase revenues. Placing websites on top ranking search engines and catalogues definitely is complicated process and requires efforts of a highly qualified and experienced SEO.
      SEO – First's SEO Marketing Experts have mastered the art of optimization. SEO – First's services include Website Promotion and Search Engine Placement and catalogue listings. We provide affordable, ethical, and efficient SEO services to our clients. Ethical website optimization includes no cloaking, no deceptive practices and no spamming. SEO – First will create a web presence for you by ranking your company’s website, products and/or services, on the top of the search engines by determining Keywords and preparing appropriate Site Map of your website and related sites.
      Expertise gained through years of experience ensures that we are fully equipped to meet all your SEO needs.
      Search Engine Optimization is another name for online or internet marketing. Indeed it is a heady game. It is mainly for the ranking of sites in a search engine as it is essential to have a good position in any search engine for online business. The sites those of who have a good ranking they get more net visitors. Be it Google or Yahoo, everyone wants their site to be ranked in the first top ten.
      Growth Infotech is a search engine marketing company in India offering seo services to a wide variety of clients. Our dynamic and aggressive SEOs have good records of success and they are always ready to learn more and more on SEO. It is a continuous process of learning and new techniques and strategies are coming day by day.

      View Comment
    • Anonymous
    • March 22, 2014
    Reply

    What Is Seo Search Engine Optimization?

    View Comment
    1. Reply

      EO or Search Engine Optimisation delivers to your company measurable, quantifiable results that increase website traffic and

      grow online revenues. Search Engine friendly web design, rich unique on-page and off-page content and an optimum link

      building profile are what you need…and above all you need one of the best SEO services in India to get you there. SEO is

      considered to be the best method to yield much effective returns on your investment.

      Each website is different and each market has varying levels of competition. It also matters what your SEO goal is – to

      increase sales, to increase your subscriber base, offer a special deal etc

      The traffic hurdles you experience will be eased with the efficiency of the SEO service which we provide. There are some

      major search engines which command over millions and millions of searches every day. Unless maximum percentage of these

      searches pours into your website you would have to loose to your competitor.

      View Comment
    • Scott
    • March 30, 2014
    Reply

    How Can I Use Search Engine Optimization? I want to make my website http://www.flashlinegames.com popular

    View Comment
    1. Reply

      Hi,
      Advertisement is effective if you have
      Unique Content and in shape of text ..bcus search engines love text
      You follow rule and terms in making title,,description,,and other meta tags like keywords ..remove any broken link..proper navigation..sitemap..tracking..and other seo optimization

      So first of all make your website perfect ..

      then

      Do following
      1. Get back links from similar website most recommended
      2. Use proper anchor text for links
      3. Get one way links if possible from same or other good pr websites
      4. Forum post and signatures
      5. Write articles and give link back ..post to free article directories
      6. Social book marking
      7. Commenting on blogs
      8. Message boards,
      9.guest books
      10. business directories and regional directories
      11 . free directories ..good reciprocal directories
      12. RSS feed make for your website and burn them to free RSS reader
      13. Deep linking to other pages instead of home page
      14 Email marketing like icontact ..

      For rest please read my blog which will surely help you

      Regards,

      Qasir
      http://blog.submit2world.com/

      View Comment
    • ProfeSSSSor
    • April 11, 2014
    Reply

    “what Is Search Engine Optimisation”? I wanna know the basic intro of search engine optimisation.
    any answers? plz.

    View Comment
    1. Reply

      It is a way to improve the rankings of your website on a search engine – e..g if your website is shown on Google on page 25, you optimise your page with meta titles and keywords to get to page 8 (improving your ranking).

      Search engine optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site.

      Search engines display different kinds of listings on a search engine results page (SERP), including paid advertising in the form of pay per click advertisements and paid inclusion listings, as well as unpaid organic search results and keywords specific listings, such as news stories, definitions, map locations, and images. SEO is concerned with improving the number and position of a site’s listings in the organic search results.

      SEO strategies vary widely, in accordance with the specific site. Broadly speaking, SEO may be geared towards increasing either, or both, the total number and quality of visitors from Search Engines. The quality of a visitor can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information.

      Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term “Search Engine Friendly” to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.

      View Comment
    • Anonymous
    • April 19, 2014
    Reply

    What Is Link Building In Search Engine Optimization? What is Link Building in Search Engine Optimization?How can I do link building to my website?

    View Comment
    1. Reply

      SEO link building service provides an effective way to improve the ranking of your website on search engines. Link building is an important step in search engine campaigns and optimization methods. Good links on your website improve your rankings and make you website popular on search engines. This is an important step in getting quality people to visit your website and becoming genuine buyers.

      Importance of Link Building for Your Website

      The main search engines rely on the number of quality links that appear on your website for rating your web presence. The link building services offered by SEO companies include the following steps-

      oIdentification of quality websites with content that complements your website
      oPreparation of link text with appropriate description of each webpage
      oPreparation of link exchange pages in HTML format
      oExchanging links with the complementary websites
      oSecurity in link exchanges
      oVerification of links at periodic intervals
      There are several strategies that are used by the professional SEO companies to increase your website's popularity. Some of the common ones used are-
      1.Directory submission
      2.Submission of articles
      3.Selling of text link ads

      View Comment
    • Reshma m
    • April 22, 2014
    Reply

    What Is Search Engine Marketing?

    View Comment
    1. Reply

      Compared to search engine optimization (SEO) that optimizes web site content and elements to improve organic search result ranking, search engine marketing (SEM) is a much easier and effective way of marketing a product online. It is also called “PPC” to some, the acronym for the method used to bid on keywords, “Pay per click.”

      Search marketing targets specific audiences: users that are already using search engines to discover answers to thier questions or to recover lost information. (John Battelle, “The Search”) SEM is a leading form of advertising; and search is the leading way to find information.

      SEM’s mottos says: fish where the fish are. (LookSmart)

      SEM has become a leading line item on many budgets for two reasons:

      A. 80% of users find information through search.
      B. The first position in a page of search results is three times more likely to be clicked on than the third result.

      Therefore, it is essential to be in position 1 for your audience’s search.

      How it works:
      Search marketers discover the keywords that searchers are using to find products. This is the first step in SEM. There is definitely an art to discovering the right keywords. However, after the keywords are selected, reporting on the hard numbers and ROI produced is a complete science. There are numbers that track *everything.*

      For keyword research, there are plenty of tools to find the right words. Some words can best be found in your own backyard by harvesting words right from your web site traffic logs. Users have already found your site; but, how did they find it? That’s valuable information not even your competitors will have access to!

      Once a list is created and a campaign started with the SEM provider, keywords are bid on in a auction on a pay per click (PPC) basis. In the past, the top bid would automatically receive the top position. However, Search marketing providers have learned that whlie it is possible to buy quality; it should be able to be earned as well. Therefore, if an ad is successful and clicked on at a higher rate than competitors ads, that click through rate (CTR) becomes a factor in positioning.

      A click on an ad is a vote for that ad; it improves the quality of perception of the product. Google for example uses this method; it rewards high click through rates with lower CPCs. It may then cost less to be in position 1 than position 2. Very, very innovative concept.

      Ads are primarily keyword targeted, as you may notice by searching on Google, Yahoo, AOL, MSN, etc. SEM has evolved most recently into a laser beam allowing marketers to target local, regional, demographic and even behavioral properties of an audience.

      SEM provides a leval playing field for business. Everyone advertising on the web is conducting business on about the same standards. SEM allows local mom and pop stores to fairly compete with big brands; we all know this would otherwise be impossible.

      Little history: Search marketing has been around for about 10 years, with roots at Goto.com. SEM was born from organic search and the desire to be on the first page of search results without relying on organic search engine results to index sites drive traffic from search engines to a web site. Ultimately, Yahoo purchased the rights to this patent and sued all other SEM providers for using the technology.

      View Comment
    • LEON
    • May 15, 2014
    Reply

    What’s The Best Form Of Search Engine Optimization? Does any one have any tips on this matter?

    View Comment
    1. Reply

      The most effective way to advertise on the Internet is
      to first set up a website and publish its domain name
      on major search directories such as Google.com,
      Yahoo.com [at http://www.google.com/addurl/?…… and
      MSN.com since 85% of Internet shoppers rely on these
      search directories to provide them with goods and
      services. In a sense, these search directories are a
      very large Internet Yellow Pages.

      Nevertheless, should your website or opening webpage
      fail to contain “generic” keywords, then anyone using
      such “generic” queries will not be able to discover
      your website. Your domain name [URL] of your website,
      in a sense, will be invisible, undiscoverable.

      You may want to consider some simple algorithms which,
      when observed and committed in designing of a website
      with placement of various critical metatags that can
      surely achieve a high search engine presence and
      increase Internet traffic to your website. These
      metatag strategies work well with published webpages
      at Google and Yahoo.

      Design: Should you create an extensive Flash-based
      website, make sure to fill-in the property entries
      such as the Title, Description and Keywords. Failing
      to do so, leaves no hard HTML or ALT resource that can
      be readily indexed by search robots. Also consider the
      Internet audience and their incoming setup. For
      example, if they are on analog/dialup, Flash webpages
      take too long to load up and therefore analog users
      will likely lose interest and discontinue entering the
      Flash site. On the other hand, anyone on hi-speed DSL
      lines, will welcome Flash pages which load quickly. So
      before designing a pure Flash websitge, ask the simple
      question, “Who’s my end user – is he on dialup or
      DSL?” And if you had to choose between these two users
      for maximum marketability, then select analog users
      since 80% of most resident users are still analog
      Internet subscribers and pure HTML designed webpages
      is best for them.

      A non-Flash-based website which relies on hard text,
      is far easier to be indexed by search robots. Limit
      the use of stylized text saved as .gifs since as a
      graphic, they are not indexable by search robots.

      Avoid use of frames since any number of search robots
      are unable to properly classify textual material.

      Placement of Metatags:

      A ranking or search order does take place with Google
      and Yahoo and it begins with the “Title” metag which
      should consist of no more than 65 characters separated
      by commas. The “Title” should describe in generic
      terms, the goods and services, followed by a location
      from which the resource is located, i.e., city, state.
      The placement of a domain name which is not generic
      within the “Title” is not appropriate, unless your
      domain name is a major recognizable brand name.

      The second metatag is the “Description” which is
      usually 41 words to form a complete sentence which
      best describes one’s goods and services.

      And the very last category – “Keywords” are also
      somewhat limited to 15-16 words which can be plural
      and compound in nature. Again, avoid multiple entries
      which could be mistaken as “spamdexed entries” which
      is defined as the loading, and submission of
      repetitive words into a particular metatag category.
      “Spamdexing” when discovered on a webpage and reported
      to Google’s spamreport.com can result in the
      elimination of your website from their search
      directory.

      Good luck!

      View Comment

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