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There are many reasons for people to start a blog, but knowing why you’re blogging is key to really focusing your site. If you want to be able to boost your site’s popularity, you need to figure out why you created it in the first place. Below we have listed some of the most common answers to the question: “Why do you blog?”

“I just want to write” is a common answer when asked why one created a blog. Sadly, it won’t do much for the focus of the blog itself! If you want to write, you must choose a passion to write about. If you are passionate, people will want to read what you have to say. Also, having a blog on a single topic is a lot less confusing. People want to read about what they are interested in, so if you have too many topics on your blog which don’t interest them, they won’t come back.

Another reason some people blog is to keep in touch with family. They post photos, videos and write-ups about what everyone has been up to. With sites like Facebook, this is becoming less and less necessary, so if you are keeping a blog for this reason, consider making the switch to social media instead. It’s a lot easier, you can make it private and everyone seems to have a Facebook account now anyway.

Your friends are all liberals, but you’re a conservative, and you need to be able to spout off about your political opinions somewhere! Remember that everything you say online is permanent, so be careful about the way you word your posts. If this is your desire, then creating a site which optimizes that focus is a simple task. You’ll know exactly where to post links to your site to drive in an audience, won’t you?

Your company needs a blog to promote what it sells, so you’ve set one up. Be sure never to include personal information which doesn’t apply to your business! For example, if you win an award for being the greenest entrepreneur in your town, you can post about that. Do not slag your ex-wife for not letting you see your kids, though! Focus on the same things you do to market your business website – post interesting content on the topic, share links to current event news such as new technology, and communicate with your customers so you can build a relationship with them.

You’re an expert about something, and you want to share that expertise. Whether it’s a hobby or your job, it’s great to let others in on your secrets. Be sure to add photos, videos and how-tos so that others can learn from what you have to share.

To hone your blog and turn it into something special, you must know why you blog. If you don’t know, your blog will be all over the place, and that won’t be any fun to read. Instead, figure out which category above you fall into and then focus on that, tweaking your blog based on your desires.