While blogging may be your hobby, that doesn’t mean you shouldn’t put your heart into it. There is no reason to blog if your plan isn’t to give it your all. Instead, you have to ensure that the content you create is high quality and offers the reader exactly what they are looking for. If you want to turn your blog into the best around, read on to find out more.
What is trending right now? How can you get in on it? If everyone is talking about a current event, give your take on it – as long as it isn’t offensive. For example, any blogger which claimed the Boston Bombings were just a “false flag” operation run by the government would quickly find that their site loses visitors and only retains conspiracy theorists. This is great for a blog titled “Bob’s Anti-Government Views”, but if your blog is actually “Jenny’s Green Mom Tips” you’ll destroy your reputation. Stick to the theme of your blog and concentrate on the memes, events and other trends which will bolster your reader base. For example, Jenny could comment on current environmental legislation, as long as she focuses on the bill itself and not partisan politics.
Social media is the best friend of the blogger! First, you can have your posts automatically repeated on your social media feed. You could post the title with a link to the post, or even a short summary created by your blogging software. This creates back links from your accounts as well as those of anyone who reposts your content, great for your search engine position. It also allows your reach to expand as anything which is “Liked” or “retweeted” or “repinned” goes out to anyone who follows the account of the person who reposted your content. If their followers like what they see, you’ll get more visitors to your site.
Not only is social media good for building your readership, but it also gives you an avenue to build a relationship with your followers. You can post questions, like “What should I post about next?” or “What sort of prize would you want me to offer in a giveaway?” You can also reply to comments others leave on your posts, allowing you to remedy situations where people feel slighted, or just have a fun conversation. On top of that, you can create deep conversations on a variety of topics related to your niche which show the world you are an expert in the field. Be sure to keep your personal life off of your blog’s social media accounts unless the blog itself is about you and your family, otherwise people might be turned off.
Think about the blogs you visit – what brings you back? The same thing that makes you love those blogs needs to be your focus. Use these tips to turn your blog into a popular online destination. When you do, you will find you feel amazing for your accomplishment.