Comment on Promoting Your Blog by Admin.
This is an answer I wrote about 12 months ago, things may have changed slightly but a lot will still hold true…
Several criteria determine the amount of traffic your website gets but by far the most important are to have a good search engine ranking and good links to your site.
Search engines use a complicated and secret algorithm to determine which sites are placed where in the rankings but there are several tricks you can employ to boost you ranking.
There’s lots of articles on the net to do with Search Engine Optimization (SEO) but I ignore all of them and do things my way. This seems to work as every site I’ve created ranks within the top 6 on Google even when there’s millions of results found. A site I created less than a week ago is already ranked number 1 by Yahoo and Google.
These are some of my tips…
— GIVE YOUR PAGE A GOOD TITLE TAG —
One of the first things a search engine looks at is the title tag of the page. When writing the tag use the same words people are likely to key in when using a search engine. For example, if your page is about space travel then a title such as “Space Travel – Be a Shuttle Rocket Tourist and Journey to the Moon” is much better than “All about flying to the moon and back”. Why? Because the first tag includes words people are likely to use in a search engine such as space, travel, shuttle, rocket, tourist, journey and moon.
— GIVE YOUR PAGE A RELEVANT NAME —
Search engines look at page names. If your domain was mydomain.com then a page name such as mydomain.com/space-travel will do much better than mydomain.com/section1/part2/page3.
— USE THE DESCRIPTION TAG —
Some search engines including Google support this tag – others don’t.
Compare a Yahoo search for ‘Black Eyed Peas’ to a Google Search. Both of them find blackeyedpeas.com but Yahoo describe it as “… Multi-platinum 2-time Grammy-winners The Black Eyed Peas cross an historic threshold as their hit … The Black Eyed Peas, Sergio Mendes, John Legend, Justin Timberlake and others …”. Google uses the description tag and describes it as “Official site includes videos, message boards, tour dates, and photo gallery. Additional content is available to members.”
— USE THE ALT TAG —
Some search engines ignore the alt tag, others include it when spidering your site. Not only that but some visually impaired users and power-surfers who turn off images rely on alt tags.
— FLASH ANIMATION / SCRIPTING / DHTML —
Spiders are unable to follow these linking systems. If all your pages are linked using Flash, DHTML or scripts then the spider won’t follow the links and your pages won’t get indexed. If you’re designing your site this way the least you can do it to include conventional text links to the main pages of your site and ideally to a Site Map that contains text links to every page.
— SPLASH PAGES —
These are the animated front pages to a site, usually nothing there other than an animation and a ‘Skip Intro’ link. Spiders don’t like Splash and as this is the doorway to your site think carefully before creating one.
— DOORWAY PAGES —
These are pages that exist on a site but are not accessible to the visitor, if someone tries to access the page they are redirected elsewhere. Historically webmasters created such pages and stuffed them full of popular keywords and phrases.
Spiders have wised up to Doorways and there’s nothing better for getting yourself pushed right down in the rankings or kicked out altogether than use of Doorway Pages.
— HIDDEN TEXT —
Some web pages hide text by printing white text on a white background for example. Often such text has nothing at all to do with the site but is just a list of popular words and phrases used to draw people to the site. Spiders can spot tricks like these and will penalise sites that employ such tactics.
— PUT A HEADING ON YOUR PAGE —
The heading should closely match the page title. You need to format the heading as a Heading Style and not simply use bold and underlined text.
— REPEAT KEYWORDS AND PHRASES —
Include in the text of your page several instances of keywords and phrases people may use in a search engine. Using the space travel example your page should include words such as space, travel, fly, moon, space-tourist and so on. Repeat them frequently but don’t overdo it.
— USE OF THE KEYWORD TAG —
This is something that’s falling out of favour with search engines. Originally this was a useful tag for ensuring your page contained variants of words, particularly those that are often mis-spelled (e.g. Britney, Britany, Brittany, Spears, Spiers etc). I haven’t used this tag for some time and I’ve heard people say it can be detrimental to search engine rankings.
— AVOID 404 (PAGE NOT FOUND) ERRORS —
Spiders hate these and after finding one or two on your site will leave it. Don’t rely on an E404 page to take visitors to a designated page when the target page is missing.
— ADD YOUR SITE TO DIRECTORIES —
You can add your site to appropriate categories in online directories. There’s hundreds of them altogether but the 4 main ones are…
There’s an extensive list here… http://www.seocompany.ca/directory/free-web-directories.html
— SEARCH ENGINE SUBMISSION —
Google dominates the search engine market, Yahoo and MSN are the other two key players. A lot of the others use Google.
If you can get your site indexed by these three then you’ve pretty much covered all your bases. Rather than waiting for the spiders to find you it may help to add your site to the submission lists.
— ESTABLISH GOOD LINKS —
This is the most important factor of all. You need lots of relevant and ‘respected’ pages linking back to yours as each link scores bonus points in the rankings algorithm. The best links are those from trusted sites that are themselves established. For example, if the space travel site has links from NASA, the European Space Agency, ABC News and the like it will give it a serious boost in the rankings. One link from NASA would be worth more than a whole bunch of links from less relevant sites.
It’s worth taking the time and effort to get links from as many sites as possible. Visit relevant sites and e-mail the webmaster with details of your site.
Because links are vitally important your site has to be make people want to link to it. I make it a policy to never link to sites that have pop-ups and I’m sure many other people do too.
— HAVE A GOOD SITE —
When creating your site think how it’s going to appear to visitors. Bear in mind different people use different browsers and have different connection speeds. A large page might look fantastic to someone with a fast connection will be a real pain to someone with a slow connection. If you need to put advertising on your site then make it relevant and discreet – one thing guaranteed to get someone off your site is to have pop-ups and ‘in yer face’ advertising, can you think of any successful site that employs these tactics?
If your site is an informative one then make it so visitors can get the information they want quickly – don’t go for Flash intros and complicated menus and use only common fonts, if the font isn’t on a visitors computer their browser will use the default font instead.
Navigation must be easy with every page having a link back to the homepage and don’t use frames, they’re seriously outdated, users don’t like them and spiders ignore them.
Avoid cluttering your site, spread it out or onto more pages. Keep the text brief, unless it’s something the visitor wants to read they’ll soon get bored and go off to another site.
— REMEMBER WHY PEOPLE USE THE INTERNET —
Ignoring porn and all that stuff, the primary use of the internet is for information so make your pages informative. The space travel website could include information about the universe, each of the planets in the solar system, a history of space flight and so on. This will generate a lot more traffic which in turn is likely to lead to more links and ultimately a higher ranking.
— IGNORE SEO COMPANIES —
You probably receive e-mails from companies offering to get you higher rankings in the search engines. Their number one concern isn’t your site but their balance sheet, treat them the same as you would with an e-mail for Viagra and hit delete. They do work to an extent but not by doing anything you can’t do for free. Google get e-mails from companies offering to help rank their own site, see what else Google have to say about these companies… http://www.google.com/webmasters/seo.html
— CONSIDER ADWORDS —
You pay for these, how much you pay is up to you. If someone enters a search phrase that matches your adwords then your ad is displayed on the results page. If more than one ad matches then they’re displayed in the order of who pays most for their adwords.
— SPREAD THE WORD —
Just tell people about your site and add posts in relevant forums, blogs etc.
— BE PATIENT —
In general the longer a site is around the better it does in the search engine rankings, largely because as time passes more and more sites will link to it. If your site relates to a popular subject you may find it ranks low down to start with then climbs steadily in the rankings, it could take years before you have a good ranking.
— THE END —
Hope this gives you something to go on and you get the traffic you want.
Admin Also Commented
Promoting Your Blog
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s search results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Promoting Your Blog
Social Media Traffic helps in terms of getting you more of an audience to make sales to.
The key with Social Media Traffic, is building trust and relationships. You have to be part of a cool, informative valuable conversation with the customer to get the sale.
Making more better conversions depends upon your sales process. To make better conversions, you should split test parts of your sales process and use the additional traffic from social media to assist you.
You may even want to consider making special offers specifically to the different social media sites. Example: “This is an exclusive offer only for Myspace Members.”
Social Media Traffic give the affiliate marketer more choices and more opportunities.
The Affiliate Marketer’s Handbook Free Download
Secret YouTube Traffic Tips
Promoting Your Blog
Social Media Optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content. it’s the process of utilizing social media marketing tactics and implementing optimization to gain increased awareness within the social networks and to gain traffic from sites other than the search engines. It involves creating accounts on social sites (such as Facebook, Twitter, etc.), designing custom backgrounds and writing posts.
Recent Comments by Admin
5 Tips for Writing the Perfect Blog Post
If you use WordPress, or Blogger, or any other modern blogging tool for that matter, the search engines are “pinged” and know right away that you have made a post. So, don’t worry about submitting it to search engines manually (and for heaven’s sake, don’t pay someone who claims to do that)!
In general, the best method nowadays is to generate some social traffic. Post a link to you post to Facebook, Twitter, pin your post’s featured image to Pinterest.
Business Models are simulations of actual business functioning.
They act as ideal real life examples,and help participants actively discuss the pros and cons of the situation given.
A business Model gives a Full Account of any particular Business Scenario. Readers of this model/ Participants are then asked to discuss the strengths and weaknessess of it. Put it simply, one has to SWOT analyze the Business Model based on different parameters.
Each participant comes up with his/her own views on the subject. Cumulative views and different view points are then listed and ranked based on their importance and relevance.
Thus at the end of the session, a business models suitability and viability is drafted and conclusions are drawn thereon.
The more the Business Model Analysis a person does, the more exposed he gets to real life corporate situations.
Hence it is said, that Business Models act as Good Simulators.
Search Engine Optimization
A search engine is a service provided by some company (Google, Yahoo, Microsoft, etc.) which will search through millions of web pages for keywords that a person types into a field. For instance, if I type “Puppy” into a search box on Google’s web site, there are currently 40,800,000 matches available. If the search provider has a good search algorithm in their software, then the most relevant pages should be listed first. In my case, I’m a happy searcher, because after the Google Image samples, the first result listed is the Puppy Linux website, which is the only Puppy I would ever be searching for online. Most search providers keep track of what websites people will actually visit after doing a search. They then use the results to make sure those pages are closer to the top of the list for the next time someone searches for the same keyword(s).
Image search optimization is about using images on your website to draw more “click-throughs” from the search provider, thereby raising your rank in the search list. This, in turn, helps to ensure that you keep getting more visits to your site. A neat article I just found by typing “image search optimization” into Google Search is linked below.
New York Skyline
Below is a link with pictures of the NYC skyline.
A view of city of great magnitude rises out of the open like a curtain for a show that always staging the world’s greatest act, you immerse yourself as one of the players of the greatest city in the world.
Business Niche – Adding Content for SEO
Fefoo is not a search engine, its an application that helps you search better. It uses the traditional search engines to search. You search on categories and your search is more refined from the time you start searching. In case you don’t use categories it works like a normal search engine.
Springo is a Web shortcutting tool that empowers users to rapidly and easily navigate to the best websites for any purpose.
Each view contains a set of results that are displayed visually – and each view has a different perspective.
Yoozila is a powerful new search engine. It’s primary purpose is to provide you with relevant results and present them in a fresh web 2.0 beautiful manner.
FindTheBest is an objective comparison engine that allows you to find a topic, compare your options and select the best choice for you.