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SEO (Search Engine Optimization) is a method to increase your …

Comment on Search Engine Optimization by Admin.

SEO (Search Engine Optimization) is a method to increase your ‘page ranking’ so that your website appears at the top of search engine lists when users search for specific keywords.

There are many aspects to this and it is more of an art than a science.
Some important things to consider for SEO (in order of importance)

1.Domain name
These should contain key words if possible. e.g. if I were selling flowers I’d want something like: or
This is the single biggest factor in SEO and it really helps to have keywords contained within your domain name.
2.Standards compliant Markup
If your website is standards compliant ( then search engines will be able to read the code more efficiently.
3.Incoming links
Your page ranking increases depending on the amount and quality of websites that link to yours.
Quality is very important, if nefarious sites (such as paid referral sites etc) link to your website then the opposite effect occurs and your page ranking decreases.
There are some well known directories where you can ‘post’ your business website. The best directories are stringently maintained and well regarded with search engines.
However, it can be difficult and time-consuming to get your website accepted by them. is probably one of the most well known and best regarded directories.
There are plenty of quick and free directories available, although you should be very careful which directories you submit to.
4.Page titles
Pretty self explanatory. Use different titles for every different page.
Use keywords within your titles.
5.Placement of content within code
Search engines judge content to be more important the higher up it is within the website code.
View the source code of your site, is the ‘main content’ near the top of the code or the bottom?
If it is near the bottom then it is badly designed and will negatively impact your SEO.
6.Use of correct semantic markup
In HTML certain tags (when used correctly) can give content more ‘weight’ and can benefit your SEO.

Plant Machinery Sales

= Content header
(There are of course many different tags)
7.META Tags
Meta tags are now depreciated, most search engines ignore them completely and they have no effect whatsoever on your page ranking.
Some smaller search engines however do still use them, so it’s best to include standards compliant meta tags just in case.

There are of course many other aspects to SEO but that is a very brief overview.

You can also set up ‘paid’ search engine links such as Google Adwords ( and Microsoft AdCenter ( although these can get expensive.

For advertising in different countries the same SEO tips apply (see above)
Also to take into consideration are:
1.Localized domain names.
e.g. – ranked higher on UK search engines – ranked higher on russian search engines
2.Location of website servers
e.g. a UK IP address will be listed on and a russian IP address will be listed on
3.Website content Language
English ranked higher on UK websites, Russian ranked higher on Russian websites.

I hope this helps 🙂

– Endjynn

Admin Also Commented

Search Engine Optimization
SEO – Search Engine Optimization is a science of optimizing a website such that it would rank higher in a search engine than its form before optimization.

You need to understand the basics of how Search Engine works before you can understand SEO.

To summarize, a search engine is basically a database of indexes of webpages. Like how a library indexes its books, when you search in the library database for ‘Harry Potter’, it would return all the books related to Harry Potter. Similarly, when you search for Harry Potter, it would produce a list of webpages related to Harry Potter.

The complexity comes in how webpages are indexed. Some of the main factors include the Title of the page, the URL of the page, the header text of the page, the text, and what other pages link to it. Other factors include how the page is structured, how images are labelled, and what shows up in the meta-tags.

If you can optimize all of these factors, you can better control how search engines indexes your webpage, thus how well it is ranked. Naturally, there are competitors who are doing exactly the same thing, so nothing can guarantee Top Rank if you competitors do a better job.

Please feel free to check out my blog to understand the ins-and-outs of online marketing – SEO is certainly one of the factors.

Hope that helps,

Ethical Marketer
Connecting Great Businesses With People

Search Engine Optimization
Search Engine Optimisation or SEO is getting the website into the Free/Organic listings of search engines.SEO has been there since the beginning of the Internet. The primary advantage of SEO is that it can be done entirely free, without any cash outlay.

The Job of an SEO is to make the website reach the listings and achive a good page rank through many factors like link popularity, page rank, improving content(i,e) making rich content wrt to search engines.

SEO specialists would have to “guess” and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. One month could mean you’re out of the top ten with no warning.

SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites’ domain names (it can take months).

Search Engine Optimization
Search Engine Optimization (SEO) is anything you do that helps your websites’ pages rank higher in the search engines for your targeted keywords.

There are two distinct components of SEO, On-page and off-page.

On-Page optimization is everything you do to the code and your website pages like having search engine friendly urls or a suitable title element.

Off-page optimization is everything you do externally for your website like making sure you have the best possible anchor text for inbound links.

Spend a few hours reading through this excellent tutorial and you will be an expert!

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