If you own a business with a website, it is likely that you have considered adding a blog on it as part of your marketing strategy. The fact is that it is a great idea, but it is likely that it is a myth which is holding you back. Read on below to find out what is true about blogging and what isn’t.
BlogThe customers of my business have no interest in blogs. They may not visit blogs every day, or may not even know how to subscribe to one, but if they use search engines, it is likely that they have been on blogs before. In fact, they probably frequently end up on blogs, they just don’t realize it. Blogs contain a plethora of information which search engines index, and people will locate these posts thinking they are articles. There is nothing wrong with that! If you provide a blog chock full of great content, people will find it when it is what they are looking for.
ControversyBlogging is nothing more than a trend which will end shortly. Boy, I bet you thought the same of the Internet in the 90s, too! Blogs are an extremely powerful tool when it comes to communicating with customers and marketing your business. It doesn’t matter where they go in the future, the fact is that they are useful to you today, so you should be making use of them. In fact, as long as you build your blog following, you can always move them over to social media, your website and anywhere else you wish them to go in the future.
EnginesBlogging is just for teenagers and hipsters to share their innermost feelings with the world. Many of today’s youth do engage in blogs, but so do plenty of middle-aged people and even seniors. Teens love Facebook as well, but I’m sure you have a business page there. They also love to yak on their phones all night, but that doesn’t mean you write off the phone entirely. Blogs and businesses go together hand in hand, and any company not making use of them is really missing the boat.
EnginesRunning a blog is too time consuming. The fact is that you don’t have to update a blog every day or spend a huge amount of time on it. If you keep your website up to date, you can also handle a blog. The time you put into using a blog for marketing will pay off hugely, so it is time well spent. It boosts your SEO quickly and easily, helps to cement your role as an expert in the field and allows you to get your information out automatically on your site, through social media and via email as well.
Good Sense Of HumorNow that you know fact from fiction when it comes to blogging, you can go ahead and add a blog to your site. This will bring great benefits to your website and your business, so capitalize on them while you still can. Then put all your effort into making your blog all it can be.
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