Metro overweight, Yamada Denki Lazi, network test the water, the domestic home appliance chain industry, the new force is taking shape.The home appliance chains in early 2010, soon to be boiling like a pot of hot water.German business giant METRO Group, January 6 announced that its 3C chain Media and the Kuo ming Hon Hai Group, a joint venture set up home appliances store. Informed sources have told reporters: “before the World Expo, the fastest this year in March, the first store in Shanghai, will be out.”

The long dormant Yamada Denki, Japan also has a new action. The Japan’s largest home appliance chain enterprises to enter China has entered a substantive stage. Yamada Denki first domestic stores have been identified Lazi Shenyang Tai Yuen Street, is currently recruiting.Domestic appliance retailing leveraging the pattern of foreign investment is not alone. Taobao also join the fray, Taobao appliance City January 13 on the line. Taobao own this appliance Taobao outside the city known as the “professional 3C vertical platform.”Domestic home appliance chain industry, the new power is taking shape.

Intensive Reunification

With foreign companies such as Best Buy, Metro, and the layout of the intention of a long history Yamada Denki.Yamada Denki as early as March 2008, says the site has been completed in Shanghai, which is expected to open in 2010 out of the first stores. However, after repeated changes, the final choice to enter the China Shenyang, as the first step.

Yamada Denki in Japan has more than 1700 stores, 2009 fiscal year revenue is expected to 100.9 trillion yen, is expected to net profit of 395 billion yen. Despite the decline in more than 15% year on year, but still occupy the first Japanese home appliance chain, sales of the island than the second electrical twice.

Currently Yamada Motor (China) Co., Ltd., Yamada Electric (Shenyang) Ltd. and other industrial and commercial registration formalities have been completed, just waiting for opening.

Similarly, the METRO Group’s MediaMarket are actively being planned. As early as last March, Metro headquarters in Germany announced the introduction of Media in Shanghai chain selling home appliances. Metro Cash & Carry store, said corporate communications manager for Chen Libin: “MediaMarket and Cash & Carry store with the METRO Group, one of the four branches of the current Media’s affairs by the German headquarters, but is expected to soon set up offices in Shanghai.”

The source said: “Expo will be pre shop there is no problem, but the site may also change.” Earlier media reports said, Media interested in commercial buildings in Shanghai Tianshan shop.Foreign investment in the face of these restless giants, very calm reaction of domestic enterprises. Suning Marketing Manager Min Juan Qing said: “For the attitude of foreign investors that we are consistent, and now home appliance chain has is no longer a competition driven, but consumer oriented.”

State Department of the U.S. market have also said: “We have been concerned about the trend of foreign institutions, threats and pressure is definitely yes, but not yet constitute a substantive impact on the business. After all, the domestic chain business is very mature.” He said: “The China’s market space and a sluggish domestic market in foreign funded enterprises so that they become an inevitable choice in China. ”

However, the footsteps of pioneers has gone not so shun when. America’s largest electrical retailer Best Buy in the internal development will be very detrimental to China seven years, the number of shop no more than 10. This also Suning GOME backing their lung power. Acclimatized in the country of foreign capital has been the norm, especially in the first line market is already saturated today. However, foreign funded enterprises in these areas are still hard in fierce battle.

The State American, said: “The city’s purchasing power and publicity of their brands they can not abandon the front line help are the reasons for the market, second and third line of the market is too dispersed. Fortunately, China is still much room for growth, first tier cities as well. ”

Glanz life electric, general manager of Lu Ji, lie said: “After all, sales of home appliances is not an either or competition, the future of the urbanization rate has increased to ensure the domestic market space is also large enough. The entry of foreign capital is not the current pattern of domestic an impact. ”

Network Test Water

Domestic appliance retailing leveraging the pattern of foreign investment is not alone. Taobao Appliance City, January 13 is also on the line, with the help of popular Taobao, Taobao Circuit City start up there is beautiful, Glanz, Nokia and other 50 companies settled. Taobao own this appliance Taobao outside the city known as the “professional 3C vertical platform.”

Taobao side said: “Network marketing is a trend, 3C products, of course is no exception. Circuit City is the introduction of the user’s needs. The middle of the cost of online sales can be removed, which will bring about price advantage.” Industry that Taobao is currently doing a combination of brand and marketing into a system, in real terms, is to line the store onto the net.Suning and Gome in fact have their own Internet sales platform, but the above mentioned countries are the United States, admits: “Despite the company’s online sales to run very smoothly, but the proportion is very small.”

Lu Ji lie told reporters: “Last year, total online retail sales account for only 1.12% of total sales. Internet, the United States the most developed of this proportion is only about 7%. Internet sales channels, but the performance of enrichment, but also far from the formation of force.”

Online sales of short board is the logistics system. Lu Ji, lie said: “Traditional stores have their own business radius, with logistics support, while the network determines the unbounded two following cities and even rural areas can be purchased online. How to set up a nationwide logistics system, which is soon will face a big problem. ”

In addition, household electrical appliance enterprises are now prevailing Group buy, gifts and other promotional tools on the Internet is also difficult to realize, while domestic consumer spending habits is even more difficult for a sudden change. The State American, said: “Online sales to develop and mature take some time before, and we are also actively follow up on this new territory.”However, the network, after all, the possibility of enriching the speculation. January 17, Taobao line retail stores opened, and plans this year, in the local communities, universities authorized the laying of more than 30,000 stores. These stores were left to the imagination of a great space.

Traditional Yetai did not flinch. Last year, Gome stores Chao Zeng Guan attention in the industry to switch off the first nine months of the 158 stores. The source disclosed: “close shop initiative has been completed last year, which is of long term planning has been carried out no substantive action.” Gome is also looking forward to switching off a number of poor location, poor performance of stores and improve the company.

Suning’s movements are faster. Weihai, Wuxi, Chengdu, Xuzhou, Lianyungang (601,008, stock bar), Zhenjiang, Yancheng’s Suning Appliance (002,024, stock bar) Square, Suning Plaza started construction at the same time last year. Suning trying to own real estate business model, reduce the expansion encountered in the process of leasing risk, lower operating costs.

“Types of businesses in a variety of Yetai the layout of future competition is certainly comprehensive. But the new competitors will be more competition in order to differentiate the means will not use our methods and existing enterprises to form head on collision . “The people of the home appliance chain Gome sales still very confident about the future of the pattern.

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As a whole wardrobe into the Chinese family has only about ten years time, China’s overall wardrobe industry time to form an industry is not long, as in recent years, Chinese people began to pay attention at home consumption, the whole art of living at home, people like to add more of them at home autonomous creativity and characteristics of the bedroom as the living core of the overall wardrobe and walk in closet are increasingly favored by their families, while at the same time, bottlenecks in the development of the whole industry has become increasingly evident.

Standard Imperfect

China’s overall wardrobe from the start up to the development of the industry has experienced only a few years, both first line brand, or other small brands in the industry is lack of standards, and are advancing in the exploration, to a certain industry standards will undoubtedly take time with the accumulation of experience, continuing to meet the needs of the market to precipitate out under the industry accepted standards.

Production are Weak in Strength

In China, the whole wardrobe can really do very few mass produced brands, small manufacturers is plethora, it took thousands of dollars to do a wardrobe plant in the industry are no secret. As the entry barriers to entry is low, some renovation works team, small furniture factory, wood processing plants have crowded the room. In some places, and these teams plant born out from the “workshop style” wardrobe factories had to be 50%. In the context of an increasingly competitive, there is no economic power backing, the industry is difficult to grow and develop. Family furniture industry business model largely determines the scale of production, how to make big stable, and perhaps some experience of other industries should be the industry reference, through investment cooperation, to improve competitiveness and production scale practice, how many small entrepreneurs can be can be done? Over time, production scale is small, not enough professional level of domestic small businesses, in the whole wardrobe that stood on the battlefield but also for how long?

Copying the Wind had Very Fake

I remember a friend who talked to me about that today the Chinese people, not a lack of manufacturing capacity, the lack of the creativity. Once upon a time, we still took the time to show off four great inventions, whether recall, overtaken by events, gloomy already the Millennium … … today’s Chinese people, is the ability to mimic the most powerful nation. There is no independent R & D and design, always walk in someone else behind, when the style of a product market in Europe and the United States when the imitation of the Chinese people, after re , again popular with the novel, do not think that irony? As a whole wardrobe clothing, like what is popular in Europe, China will imitate what. China’s overall wardrobe industries fall into the trap of being such an embarrassing situation. In addition to first line brands, too many small businesses there is no independent R & D capabilities, but also begin to talk about competition?

Each brand’s strong point, in addition to its professional products, whether there is innovation, it has its own unique and different from other brand products with the industry, the industry as a whole closet The same is true, while the industry is lacking is the kind of innovation. China’s overall wardrobe trade their professionalism has been unparalleled, simply can be refined to describe, but because of counterfeit copy of the prevailing winds, seriously restricted the development of the industry, in the era of the brand to win the market, the lack of lively debate as a whole closet industry, How can board something presentable and acceptable?

Installation Services Are Not Professional

The whole wardrobe, also known as combination wardrobe, custom wardrobe, in addition to the production, the installation of this work is undoubtedly important, is directly related to products, beauty and life. The installation and after sales service within the industry becomes very miserable, and some small companies do not even have after sales service. The awareness of people still remain in the user’s concept, that as long as the quality of flies to turn off you can win the market. The whole wardrobe is rooted in the brand behind the best service, the same product, with high quality service and no service in the market share on the world of difference, today’s win as a service era, when the overall wardrobe when customers become customers, and then talk about the brand and competition, may be more appropriate.

Although one word users and customers, but the content would be different. The “user” positioning to consumers, emphasizing the manufacturers of products, design and utility features such as subjective value, the manufacturers take the initiative, consumers passive. With “client” positioning to consumers, then stressed the value of consumer demand as the center, consumers in the initiative, manufacturers around the value of consumer demand to develop the products and forging brand, the construction market. A manufacturer is only concerned about the value of consumer demand, care consumer’s inner feelings, it may have a sense of service in order to be able to spread a good business out of the brand.

Integration of the overall wardrobe markets are facing billions of dollars more than China as a whole closet space. With the increasing trend of integration of the whole household, the overall wardrobe break through bottlenecks in the industry, improve the standards, changing concepts, strengthen enterprise independent innovation has become imperative.

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In highly optimistic about the prospects for the smart phone market, China has become the world’s mobile phone giants to snatch the core of the battlefield smart phone business. Smart phone price war has shown increased momentum, industry experts said, due to the MTK program, officially listed on smart phones, mainstream mobile phone manufacturers to speed up the upgrading of hardware, smart phones such as the impact of the second quarter of this year, the domestic smart phone market will see price cuts on a larger scale action, the maximum decline is likely to exceed 20%.

Foreign Giants Grab Share of the Pre Upgrade Paohuo

Analysys International recently released “2009 4th quarter, the Chinese smart phone market, quarterly monitoring” data show that China’s smart phone market in 2009 4th quarter sales reached a total of 7.247 million, growth of 29.8%, of which 72.1% of the intelligence mobile phone is used the Nokia led Symbian OS, second is the WindowsMobile, share of 21.5%, followed by the BlackBerry’s 2.3%, Linux’s 1.8%, iPhoneOS 0.7% and Android of 0.4%. However, be pointed out that, although the sales of Nokia, with its large base is still in China’s smart phone OS market dominance, but its been the challenge is empty ago in WindowsMobile old rival, the Apple’s brand reputation and good iPhoneOS market reputation, as well as Google Android system wide free of charge brought about by mass manufacturers have been right to support a potential threat to Nokia.

It is also why the price war, Nokia started from the end of last year show quite positive. For now Nokia products on the market view, X Series, N Series, E Series have been fully intelligent, but average selling prices have fallen sharply, and the lowest price in particular is repeatedly hit “record.” E series models in which the representatives of one of the lowest price of E63 has less than 1,500 yuan, and China made high end non smart phone product line. Moreover, the high end N Series has always been the recent price adjustment is also a frequent, even the new X Series X6 listed products are also short space of time down in price a few hundred dollars. Market participants, said the second quarter of this year, Nokia’s new models not yet in the case of mass market for the shares may also account for a further decline in the sales price of smart phones, drop should be about 10%. In fact, not only Nokia, Samsung, Motorola and so on in this year’s new Android smart phones that are adjusted frequently, Samsung Android smart phone has the lowest market price is below 2,000 yuan, Motorola will also be launched next month, the first in the 2,000 yuan price around Android smartphone.

In addition, as market competition intensifies, many foreign brands this year, manufacturers will be to enhance the performance of hardware as a key development. 1GHz of CPU, AMOLED energy saving LCD screen, 512MB memory and above all smart phones will become the focus of the ocean to upgrade the brand, in order to lay new roads, selling the old products Clearance is obviously required, which will undoubtedly further accelerate the intelligent rate of decline in the price of the mobile phone market.

Domestic Firms Speed Up the Melee by MTK

And foreign brand has a long history in the smart phone market is different from domestic mobile phone makers over the years has been hovering in the low end market, has worked hard in the smart phone market, the Bird, Amoi also have dismal ending. Currently on the market last remaining only a handful such as Dopod, and Yulong Coolpad a few. MTK, however the recent introduction of targeted WindowsMo bile system of highly integrated smart phone market has finally MT6515 chip solutions, which undoubtedly gave the home made technology, insufficient accumulation of a full sprint cell phone a great opportunity for the smart phone market. It is understood that the smart phone MTK chip program also can only support the 2.5 wireless networks, but in the second quarter related to support WCDMA chip will launch, but then there will be system related programs for the Android debut. In this regard, the mobile phone industry analyst with Shenzhen Warring Yang Qun, said: “MTK chip integration program will greatly reduce the domestic manufacturers threshold of introduction of the smart phone, but also may trigger a new round of cottage smartphone climax, such a rush of situation will further promote the smart phone market prices decline. ”

K3 is also currently promoting the development of chips in order to join the WCDMA network support, related products are also expected to be available the second quarter. Moreover, some MP3 chip makers are also very promising market for smart mobile phone chip business, Vimicro, Swiss movements, and so jun are actively planning of introduction of the smart phone platform chip program, One of them, the core will be officially released in April with Android system, smart phone chip program, domestic manufacturers will no doubt move into the smart phone market with more choices.

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Guozi Hao won the gold in the Yuhuan card, the “China Valve City” and “China taps production base” is a plumbing valve Yuhuan proud of two business title. Over the years, Yuhuan valve plumbing manufacturers fulfill promises, high spirited and progressive mental state, to promote the steady and rapid development of the industry. In 2007, Zhejiang plumbing valve industry realized a GDP of 32.65 billion yuan, of which more than 10 million yuan Yuhuan business in the first 11 months of total output value reached 16.002 billion yuan, an increase of 23%, accounting for 24.8% of the county industrial output value ; foreign trade export volume reached 1.083 billion U.S. dollars, export share of the county’s total export 55.1%, an increase of 39.75%.

On the development situation in the industry the way Veuve Clicquot, the 2008 financial crisis gave the industry a heavy blow valve plumbing, copper from the beginning to 42,000 yuan ton plummeting to 18,000 yuan ton. According to incomplete statistics, when the valve Yuhuan plumbing industry scale enterprises realized sales income of 17.094 billion yuan (non copper prices excluding factors), a negative growth of 5.3% year on year, of which exports 1.346 billion U.S. dollars, an increase of 24%.

Although the situation is not optimistic about the industry, but most enterprises Yuhuan know, to get long term development enterprises can not rely solely on expanding production scale to increase output, while corporate restructuring and upgrading from any real effort in opening up a path for enterprises to grow.

Industry: Exports Plummeted, Business to Pursue other Development

County Plumbing Valve Industry Association was told this writer that the Secretary General YANG Yan, Yuhuan plumbing valve industry, nearly 60% of the company’s products are export sales, with only a small number of enterprises to products sold in China, so when the financial crisis, but to the roar bear the brunt of the is that these export oriented enterprises. According to statistics, last year’s export volume was 9.7 Yuhuan enterprise billion, compared with 2008 net decrease of 395 million U.S. dollars, down 39%, while industry output value from the year 2008 fell to 18.05 billion yuan last year’s 15.53 billion yuan.

“Financial crisis, foreign trade enterprises affected by the impact of large, but they did not stand still in favor of opening up the domestic market, from brand building, technological innovation, energy saving emission reduction, governance, innovation and improvement, etc., so that international and domestic market “walking on two legs”. “YANG Yan Cai said the end of last year, Yuhuan, a total of two well known trademarks in China, the National Inspection free Product 8 of export products an exemption, China’s well known brand valves 3, China’s well known brand taps 3 months, provincial famous brands and trademarks 14 provincial famous brand valves 10, the provincial famous brand taps 10, municipal, and well known brand name trademarks 46. Existing R & D institutions 35, including two provincial level R & D centers, and colleges and universities build innovative carrier 5, the provincial science and technology enterprises 3.

Enterprise: Find Their Places, to Enter the Domestic Market

Close of the year, the Czech Kitchen Inc. is lit inside the assembly shop. The work in the workshop stage, lined up in the assembly workers are quick and neat way to the taps and other plumbing ware final finishing, and then packaged into finished products sent to market. In the aftermath of the financial crisis is not over today, to see the production Zhefan swing scene, so I am really surprised. Led the author to visit “in Czech Kitchen & Bath,” Supervisory Board Chairman Zhi Peng Yuan said that as early as last December, the company’s orders to open the floodgates to even more than the next workshop should be part of the administrative staff to help packaging products.

At present, the company’s heavy production tasks, employees to work overtime every day in production.

It is understood that “in Czech Kitchen & Bath” in the financial crisis before the main product exported to Europe and the United States and other developed markets, the financial crisis, the company will invest a part of the productivity of the domestic demand plumbing ware market. To started the brand, and identify appropriate products, market positioning, company executives take the initiative to intervene in market development, research, and later found that fashion, environmental protection, high end plumbing ware products have great consumer groups, so the company was positioning the product. In order to make the product to achieve higher environmental requirements, in 2008 the company invested 30 million yuan to introduce two automatic electroplating production line, and in February 2009 put into trial production.

“With the soft and hard infrastructure investment in equipment alone electroplating production line of artificial labor costs will be greatly reduced, making the company’s sales in 2008 compared with the same period increased by 40%.” Zhi Peng Yuan, said the company also invited experts from well known brand brand well planned, dealers have been more than 10 years, from 2008 to the current more than 100, located in Beijing, Nanjing, Hefei, Changchun and other cities. The company is developing in line with requirements of the rural masses, sanitary ware products to tap the rural market full of opportunities.

In the “in Czech Kitchen & Bath” in order to promote enterprise development, technological transformation, while Zhejiang Indesen Copper Industry Co., Ltd, Taizhou Suer Da Plumbing Co., Ltd. Zeyi itself as a breakthrough brand building, build enterprise’s core competitiveness in order to strengthen the fight against the risk of capacity. Fluid Control Co., Ltd., Zhejiang Aidi Xi and the use of low power consumption period, will be stored and converted into electrical energy production life of the heat needed to achieve the energy saving … …

Association: Good Service, Ability to Help Companies Tide Over the Crisis

Winter when companies face economic challenges, the county plumbing valve industry associations are also actively taking various measures to provide good service for the enterprise. YANG Yan Cai told the author that, in order to implement the County, the Third Session of 14 th National People’s Congress report on the work on the county’s “brand effect to play a regional industry to industry associations as a link, simultaneously encouraging foreign trade enterprise, innovation and product marketing model, the establishment of product sales center, started Yuhuan brand “, in April and November last year, the association with Xianjingmaoju, Chu gate town government in Linyi, Shandong, respectively, and Yuhuan Trade Show Center has established boutique valve Yuhuan plumbing plumbing valves Exhibition Center and China Town, the two project’s market area of 1 thousand square meters, were assigned to more than 150 companies committed to “Yuhuan create” to create a unified marketing platform to the cluster market, industry sources hold up production.

During the financial crisis, the Association formed a delegation to participate in an international kitchen Milan Exhibition, Shanghai International Kitchen & Bath Show and Indonesia and China Machinery and Electronics Trade Fair, and constantly deepen regional brands to create content and perfect base for supporting the work of a regional brand docking domestic and foreign markets expanding market space. At the same time, the association was also founded in 2007 with “Zhejiang plumbing valves Network” and last year the industry set up QQ group, an easy, fast way to the member companies to convey the latest market conditions, laws and regulations in the industry with information to help businesses crossing had difficulties.

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Although online business owners are being dazzled by social media sites like Facebook and Twitter, the old-style method of participating in highly-targeted forums or message boards is still one of the most effective traffic-generation methods used today. Your link can be prominently displayed in front of the exact audience you’re attempting to lure. Don’t overlook this strategy. You may be surprised with the results it still brings in.

These 4 quick tips will ensure that you are using forums effectively and to your best advantage.

Quick Tip #1: Choose wisely

Forums are extremely popular on the internet. You can more than likely find a forum related to just about any subject you can think of from fantasy baseball to purses. Because of the abundance of forums, you should be very picky when choosing which ones you’ll frequent and post on. This will save you time and allow you to achieve optimum results.

Basically you want to decide on a forum that relates either directly or indirectly to your niche, but there must be a connection. Otherwise, your posts will be just a time waster. In fact, the more you can “niche down” your topic, the most effective your marketing will be.

For instance, if you’re selling NASCAR memorabilia, then targeting a general sports forum may generate some results, targeting a fantasy football forum will probably get very little results, but finding a NASCAR forum will get the best results.

Quick Tip #2: Read the Rules

Your next step after deciding on a forum to join would be to read the rules of the forum. There are forums that may not allow you to include a signature file (where you would put a link to your website) at all. Others have rules that dictate how many posts you need to have before you can add a signature file. Some allow zero marketing – so you’d skip those.

Once you read the rules, remember to always adhere to them no matter what. If you violate these rules in any way you may be pegged as a nuisance and kicked out of the forum, while possibly ruining your reputation and wasting your time.

As long as you’re a valued contributing member of the forum offering great advice and content, more often than not you will be able to include a link to your site in your posts.

Quick Tip #3: Create a Compelling Signature File

After choosing a forum or two and familiarizing yourself with their rules, it is time to decide what you want your forum signature file to express about you. Since you want people to click through to your website, you need to make sure that your signature line is targeted and entices people to learn more about you.

This is a wise opportunity to utilize your copywriting skills. Make sure those one or two sentences gets prospects attention and curiosity as well as alerts prospects that you may be able to solve a pending problem of theirs as well.

It is wise to test your signature file and tweak it to see which advertisement gets the best results. Keeping it fresh also gives the added benefit of attracting the eye to those who’ve gotten used to your old ads.

Quick Tip #4: Build Trust

People may be a bit suspicious of new members when they first join a forum. There is a dynamic in any forum, and believe it or not, often cliques are formed. If you want to have hope of getting people to click on your signature file and eventually buy from you, you’ll need to earn their trust first.

There are many different ways to accomplish this, and you can get an idea for which way is best by looking at the profiles and posts of the most prolific and respected members.

Examples of how you may build trust with forum members include…

-Having a profile picture.

-Using a real name (or a real sounding pen name) as your username.

-Filling out general info in your profile like location or birthdate.

-Including some personal information in your profile bio, to make you seem like a real person that they can relate to.

People generally want to know something about who they are speaking to or considering doing business with.

Forums can be a source of highly-targeted web traffic when used smartly and correctly. Choosing a related forum, following the rules, creating a great signature file, and proving that you can be trusted are all excellent ways to ensure that you’ll get traffic to your website and benefit from increased “expert” status while networking in online communities.

Internet marketer, affiliate marketer, guitarist, husband and father. I enjoy helping others to get started with building their own online business by providing helpful articles, tools and resources that will assist them on their journey. Please visit my blog for lot’s of good stuff.Greg’s Online Business Blog …Greg’s Blog RSS Feed

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