Much has been said about Emotional Freedom Techniques and its ability to attract success in business and boost a person’s net worth. But how does one apply it in a practicable business setting? Following is a step-by-step guide on how to use EFT to help you move forward in the business world.

According to Gary Craig, creator of the Emotional Freedom Technique, getting started on the program is much like learning how to bake a cake. One has to follow a basic recipe and make sure that all the ingredients are mixed in the right manner and that the baker mixes the ingredients in the correct order.

The first step in baking the EFT cake is called the Setup. It is simply the act of preparing your energy system for the process that lies ahead. And exactly how does one do that? You have to recite an affirmation three times while rubbing your body’s “Sore Spot” or tapping the so-called “Karate Chop” pressure point.

Your affirmation can be something like, “I completely accept myself even if (state negative situation)”. The Sore Spot is located at the upper left and right portions of your chest. The Karate Chop Point, on the other hand, is between the top of your wrist and the base of your little finger.

Next step in the “baking” process is called the Sequence, which involves tapping on the body’s major pressure points. You may consult reflexology manuals or the EFT manual itself to get information as to where the pressure points are located.

The third step is the Nine Gamut Procedure, which is said to be the weirdest of all steps in the EFT. It involves tapping the area between the base of the ring finger and the little finger, while performing nine different actions. This is where you are required to do some eye exercises and hum parts of a song. Be properly warned that this step is where several beginners report feeling a bit nauseous, perhaps due to the eye-rolling activity.

After doing the procedure described above, it is time to repeat the Sequence. Repeating this step after performing the gamut has been found to improve the effectiveness of the entire EFT program. Finally, one need to come up with a “Reminder Phrase”, which needs to be said out loud repeatedly while performing the four basic steps that have been previously outlined.

To ensure effectiveness and maintain focus, it is usually best to choose a phrase that directly addresses the area you wish to improve. For example, if you think that you lack the self-confidence to start your own business, the best reminder phrase for you would perhaps be “lack of self-confidence”.

Once you have mastered these basic steps, you will be able to make use of it to unwind after a hard day’s work at the office or to loosen up before an important presentation. As you become more and more attuned to how EFT works, you will find it easier to put things into perspective especially when making crucial business decisions. From this point onwards, you will become not only a more astute businessman, but a better person in general.

Most valuable EFT moves you and Your business from Stymied to Successful !!! What is stopping YOU, Overcome hurdle in making money, learn a great deal from this set of eft dvds and meet your eft practitioner.

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Recession? What on earth are you talking about!

That’s the riposte you’ll be able to give when you understand what to do to ride out bad economic times and emerge triumphant. Commerce has not ground to a halt, after all. People and companies are just much more choosey about where and how to spend.

If you’ve experienced any kind of slowdown recently, use your extra time to put in place these five smart recession-fighting product development strategies. Then smile as competitors are still scowling or moaning.

1. Multiply your freebies. If you have just one giveaway item you’ve been using to generate leads, develop additional ones and encourage those in your network to tell their friends, colleagues and family members about your new freebies. Not only do such samples help get people over the hump of hiring you for the first time, they enable you to reach out to potential customers who don’t yet know you exist. My recession marketing report, from which the present articles is derived, is a prime example. Not only did I give it away to my Marketing Minute newsletter list, I invited them (and you!) to send it along to others. Make sure your giveaway item delivers outstanding value and is not a promotion in light disguise. Freebies can include no-cost events and surprise bonus items as well as reports.

2. Develop “lite” versions. For example, take your software, reduce the functionality and sell the bare-bones version at a lower price. Extract a chapter from a book and present it as a special report or booklet. In some markets, you can profitably do the same for just your bibliography or up-to-date helpful resources. The travel publisher Lonely Planet pulled all the information relevant to just a city from its longer, more comprehensive country guidebooks and published pocket-sized (and somewhat cheaper) city guides perfect for a weekend visit to Madrid, Florence, Amsterdam and so on.

3. Adapt for a new audience. Got something you sell to Canadian small businesses? Make the necessary changes so you can sell it in the U.S. or South Africa, or create a version for nonprofits, or for children. One of my clients has an offering consisting of audio CDs, a book and workbook that she’s planning to retarget to a zillion specialized professions simply by redoing her sales material and publicizing the slightly renamed product to professional associations and trade magazines.

4. Revive past successes. Chances are, you have something you created or did a while ago that worked but then you dropped it or never repeated the event or special offer. Unearth it, update it if necessary and relaunch it. Dig up your half-successes, too – sometimes with the passage of time, you see exactly how to tweak them to make them work brilliantly now. My recession marketing report partly came from a handout for a seminar I gave in September 2001 but totally forgot about until I was well into the brainstorming for the report. Likewise, my downloadable report “Inspired! How to Be More Original, Inspired and Productive in Your Work” is a reworking of a creativity newsletter I had published for two and a half years.

5. Consider complaints and objections. Steve Harrison, co-owner of Bradley Communications, watched his business tank after the 9/11 attacks. On the verge of shutting down the company, he decided to go through with a repeat speaking engagement that had previously never yielded much business. This time, he realized that audience members didn’t feel ready yet for what he was pitching, so he added several additional components to the product that would get them ready. The tens of thousands of dollars in orders he received that day brought his business back from the brink of collapse. You too might be able to tweak something that hasn’t been working by figuring out what’s been keeping people from buying.

If you find yourself easily infected with pessimism from all the bad economic news, disconnect yourself from your usual news watching and listening. Make a special effort to surround yourself with people who are doing well in today’s economic climate. (I’m one of them, and I know plenty of others.) Be diligent about executing the strategies that reward recession marketers, and then enjoy their fruits.

Master marketer Marcia Yudkin, author of 6 Steps to Free Publicity and 10 other books, has been selling information in one form or another since 1981. This article is excerpted from her report,

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Traditionally, hotels were largely dependent on cards and paperwork at the front desk to keep in touch with old and current customers. They were largely at the mercy of the desires of vacationers to arrive, and on their own efforts and staff to be ready for potential surges or long droughts of occupancy. Luckily, such inconvenience and old-fashioned methods are long since past, thanks to advances in information technology.

The first area in which information technology became important was in regards to billing. Old-fashioned paper-based book-keeping was time consuming and inefficient, and was not able to quickly tell a hotel owner what the situation of their hotel was. Luckily, advances in modern record keeping allow for a hotel owner to keep track of what they have on hand, how much of it they have, and how much it costs. Accounting is complicated, but advanced accounting software, especially that tailored to the unique needs of the hospitality industry, helps to enable hotel owners to make smart decisions. Services and products that are no longer used can be quickly cut off to save money, while those who show demand can be increased in quantity or modified so as to reduce the heavy usage.

Most hotels are familiar with booking rooms and reservations over the phone, but information technology has expanded well beyond that. Hotels can now work with various online travel companies and booking services to have their rooms booked online, with no need to employ expensive staff. This also allows a hotel to advertise their open rooms and special deals directly to persons who would be most likely to purchase them, instead of wasting lots of money advertising in an unfocused manner. High quality information technology thus allows for better arrangement and management of bookings in order to allow a hotel to better maximize occupancy, and to know in advance when large groups or lean times are approaching. This allows a hotel manager to make plans regarding temporary staff, good times to renovate or expand, or other concerns, because he/she can determine the state of their hotel currently and for the next few months with only a few clicks on the computer.

The advances in information technology extend well beyond booking, however. The internet is essential for vacationers who wish to contact those back home, and for those traveling on business to get in touch with the office. Therefore, wireless internet has become a very common and very useful service for hotels to provide. Many business minded persons even require that a hotel offer internet services so that they can keep working while on the road. Luckily, such services are easy to provide, as all that is required is a wireless router and various devices to ensure the entire hotel is filled with the network. Modern advances in wireless internet also allow for the wireless internet provided for hotel visitors to be used to network the hotel itself. Security cameras, door locks, and other devices essential to hotel security and safety can be wired into the network, so that staff are alerted whenever a door is propped open, a fire alarm goes off or suspicious activity occurs. Though the hotel guests are wholly unaware of it, this sort of added safety and security keeps them safe, and in the event of a problem they will most certainly appreciate the benefits of such a system.

As advanced as it is, information technology in the hospitality industry is still going forward. Intelligent booking systems enable rapid and efficient guest feedback, along with the ability to predict who is likely to use the hotel again and inform them via e-mail or text messages when good deals arrive. Hotels with room service or other guest services can offer their menus online, allowing for quick updates, high-quality photos, and other ways to allow guests to see and order services before they even arrive. There are also advances in terms of payroll and inventory which make information technology a valuable asset for saving money and maximizing profits. The unique nature of the hospitality industry makes it a great place for new and emerging information technology, and forward-thinking hotel owners and managers are always looking for smart equipment and software to invest in.

Nick Nikolis is working in Atlantica Hotels and Resorts as It manager in Rhodos. Atlantica Hotels and Resorts is a Europe Hotels chain currently offering lodging services in Cyprus Greece and Egypt. Check here Greece Hotels and Cyprus Hotels.

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Many environments require an area to be free from bacterial and particulate contaminants. This can be a difficult assignment for anyone because people pick up debris on their shoes as they walk. Yet certain places must be kept free of these particulates and bacteria. The solution involves a product called clean room sticky mats.

What are Sticky Mats?

Sticky mats are compressed layers of polyethylene film. They come in packages 1/8 of an inch thick with up to 30 sheets in a packet, and they are available in a variety of colors and sizes. Sticky mats are covered in an adhesive that collects dirt and debris from shoes as they come into contact with a walker’s feet. When the top sheet becomes filled with too much dirt, you can simply pull the tab at one corner and discard the old sheet for the clean new sheet underneath. Installation is simple. There is an adhesive double sided strip on the bottom of the packet. Once you remove the protective covering, you place the pad on the area you want to protect and it is ready for use.

Uses for Sticky Mats

Sticky mats were developed for use in clean rooms that require sterile environments free from debris and bacteria. The adhesive covering the mat works well to remove dirt but it also is treated to inhibit the growth of bacteria. What industries require sticky mats?

• In the manufacture of electronics, the process requires a sterile environment. Employees who work in these rooms typically wear hazard suits over their clothing and shoes. However, these steps do not eliminate the dirt picked up on the feet of the sterile shoe coverings. Sticky mats easily solve this problem by removing the dirt and debris from the feet with the adhesive covering.

• Laboratories also require clean environments. It is vital to prevent contamination of samples to be tested. The equipment used must also be kept free of debris. While it may seem unlikely that dirt brought in on a foot could cause problems, it can happen because some dust particles are easily disbursed into the air upon motion. Sticky mats help solve this problem by preventing the dirt, dust, and debris from getting into the lab and into the air.

• A very obvious place that must be kept debris and germ free is the operating room. Medical personnel always cover their shoes and clothing with surgical scrubs. The antimicrobial nature of sticky mats prevents germs from entering the surgical suite and exposing patients to the danger of contaminated tools and air.

• One industry that benefits from sticky mats is not obvious when first considered. Construction companies have a lot of saw dust and other types of debris. Workers carry the debris out of the area on their boots and home. Clean room mats can help clean a worker’s boots before he leaves the area.

Clean sticky mats have many industrial uses. Homeowners can benefit by using them as well for people that are prone to allergies. The mat simply becomes the welcome mat. Care must be used to ensure the floor will not be damaged by the adhesive.

Jason Kay recommends shopping for cleanroom sticky mats at StickyStep.com.

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Selling on the Internet has often removed a very crucial element from the buying experience – humanity. It is easy to log on, peruse an ecommerce site and escape unnoticed. That is, in fact, the appeal of most online stores. Consumers like the opportunity to look without buying or buy without the long speeches and quality assurances offered from slick haired salesmen.

That being said, the consumer still misses some kind of interaction especially when it comes to a product or service they are most interested in. They may still buy online, but they may feel that something is missing and never fully be able to explain what that missing element may be.

This brings me to social media. We gravitate toward those who share similar beliefs, similar interests or shared pasts. Every day people are finding connections with those they haven’t heard from or about in decades. Others are mobilizing for a cause or a leader in expressing their ideas and dreams.

Why not access the same technology to mobilize your customers and infuse some humanity into the buying process.

Consider some of the following ideas that may make your marketing strategy more human.

Blogs – These can allow you to provide direct input for consumers. They can read a well-defined post from you by visiting your site or using an RSS (Real Simple Syndication) reader. Your expertise adds a human face to your product.

Customer Feedback – This can allow customers to inform others about the service and value they receive from your company. Even if you have a negative comment from time to time it demonstrates the honest to goodness humanity of your business.

Forums – This allows consumers to have direct interaction with other consumers. Many will come to your forum because of genuine interest while others may come to cause trouble. Make sure you have moderators that can help keep the troublemakers to a minimum.

Ezines – This is a tool you can use to help lead your consumer base in a direction that will be mutually beneficial. This should be packed with information and resources that remains a valuable tool in human relations.

This may sound as if it is an endorsement for niche marketing. I suppose in a sense it is. You see, when it comes to an online business you can afford to fill a very specific niche. The reason this is true is there are many more potential consumers that are online as opposed to those only found in your immediate vicinity.

If you can come up with solutions and information for your niche audience you may find that your humanity and their motivation can make a more successful online business than a more general interest retail store located in a storefront on your local Main Street.

When you are viewed as a cutting edge niche marketer you may find that you gain the trust of those who have always wanted the kinship of others who share their passion for the product or service you sell.

Accept their trust in good faith and lead wisely.

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