Herd Mentality

Herd Mentality

When you create a website, you may base the design on your own preferences. The fact is that there are some preferences which are basic, based on how the brain functions. Using this scientific knowledge can help you create a website which is pleasing to all who visit it. Read on to find out more about how brain science can help you build a better website.

Brain Science

Building great navigation is key to ensuring people are able to easily use your website. One example of how science allows us to build better navigation is knowing how many links is too many. Most people can only hold seven items in their short-term memory, so be sure your navigation has no more than seven main links with any additional links within sub-menus. Also, put the most important links at the front and back of the list as those are the areas which most people focus on. For example, start with “Home” and end with “Contact Us.”


Herd mentality is strong, and people always want to do what they see their friends doing. If you can show them that people they would see as equals or even above them are buying from you, they will follow suit. You want them to believe that choosing any of your competition would be an abnormal choice. That means your website should include testimonials, social networking apps which show how many followers you have, and expert endorsements, including links to positive reviews in the media.


When it comes to math, most people aren’t human calculators. We exaggerate losses and tend to negate gains. That means you need to focus on losses, such as why not buying from you is bad. You also need to list your costs separately from your benefits so they won’t be confused. Focus on immediate gains and how they will benefit anyone who buys from you. Use limited time offers or scarcity to nudge people towards purchasing on your website.

How The Brain Functions

Emotional headlines get your content shared. They are the first thing a visitor focuses on, and often are looked at more than other content on the page. If you create headlines which are inspiring, create anger or anxiety, those are the headlines which are shared most frequently. That means the content you post online needs to have headlines which cause people to react emotionally.

Human Calculators

Color counts, especially when it comes to important links. You need to select one contrasting color and use it on the links you really want your visitors to click, such as “Buy Now”. Only use this color on items which can be clicked, including Web Designbuttons and links. Studies show that any links which are different in color from the rest of the page not only stand out, but are also clicked much more often than those in muted colors or colors which match the overall design.


Science helps us with our everyday lives, and web design benefits from scientific advances in brain understanding. These tips are just the beginning of how these studies can help us create better websites. Continue learning about new advances and use them whenever you design a website.

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Category: Web Design

16 Responses to “Herd Mentality”

  1. Skeptic Reply

    Is Ignorance The Reason Why Individuals Think They Are Better Than Others? People will judge others. More specifically persons will make moral judgements when in reality, anyone is capable of becoming a monster in the right environment and under the right circumstances. Study after endless study including observations of human behavior outside of a clinical setting have proven this. Humans will become heartless, twisted, and sadistic with the right stimulus. Power corrupts, fear, pain, and suffering dissolves morality.

    Do you think you are special? That you don’t have the herd mentality and won’t devour another human under the right circumstances? Do you believe you have immunity from self preservation tendencies?

    • Everyone has their own monsters and demons inside and outside. No one’s free of them. Some of us just….learned to live with them. People judge due to ignorance an because theyve been taught that everyone’s supposed to be the same. Shame, huh?

  2. Elvis Reply

    What Is IQ And What Are The Reasons For Differences In Intelligence Of People? Are the differences genetic,environmental and can someone improve his iq.

    answers from people expert in field of psychology and brain science are most welcome and please list your source.

    thank you

    • IQ Actually stands for Intelligence Quotient
      each and every person havin different IQ or in other word you can say each and every person having different power of mind or different amount of intelligence.(which includes way of thinking, memorizing, and acting in related situation) person can havin different iQ in different situation. Giving you small example person successful in politics may not play smart game in a way which our favorite player doing. because both of them have different way of thinking and acting on their own. If he could play we ll say “he is havin good IQ”

      Yes the level of IQ somewhat depend on genetic and environment both. but you can not predict it
      my personal opinion ll say it depend more on environment rather genetic. you might ve heard IQ of xyz area in this world is more than others.

      I dont know how but i believe yes one can improve his intelligency because no one is 100% Born intelligent because they come to know that they are Intelligent or not after coming in this word at particular stage of their life.

  3. D700 dug Reply

    Are Humans Unique Individuals Or An Over Developed Herd Animal ? We seem to have both traits, we claim to be individuals but society despises and makes true individuals outcasts calling them strange and eccentric.

    As a society we crave the company of like minded people be they a church or club or sporting group.

    We display herd mentality far more often than individuality.

    Do you think we are individuals?

    Do you think we may someday evolve into a race of true individuals?

    Why do you think individuality is so threatening to so many people ?

    • You are not a beautiful or unique snowflake. We are the all-singing, all-dancing crap of the world.

  4. Hannah<33 Reply

    IS It Possible For Part Of Your Brain To Just Not Work? I think whatever part of the brain that helps you learn science doesnt work. I dont understand it one bit. When the teacher is talking it sounds like a foreign language. Like I hear what hes saying and all but it’s basically just like what. And if I read about science Im like uh what? Is it possible for this part of my brain to not work.
    I have alwasy sucked in science. Always.

    • There is no one part of the brain for science. You use the same parts as you do for everything else.

      Science has a lot of new words in it. That could be your problem. Alternately, you might have trouble visualising systems, which is a very large part of what learning science is about.

      In all cases, practice is the key. The brain is amazingly adaptable; it’ll be able to do pretty much anything you teach it to. Unless you have a very severe learning disability, you just need practice.

  5. Skycat Reply

    Are You Falling Victim To “herd Mentality”? http://news.yahoo.com/s/nm/20080930/lf_nm_life/us_financial_psychology

    McCarthy w.r. your links were taken off. I have noticed that about a lot of links on this site. I believe they can still be accessed if people just type them in.

    • Everything we see, hear, read, is presented to us by some UNION, either Union Hollywood, Union Media, Union Teachers, Union writers of text and print, etc.

      That’s why Obama is winning, he is a Unionizer. The Illuminati want him to win and are perpetrating a “groupthink”, and most people don’t even know it.

  6. Bhavin Reply

    How Certain Is Scientific Knowledge? I need to write an essay on this question so any tips or pointers will help a lot
    my essay is based around the nature of knowledge. i hope that helps

    • Scientific knowledge is certain but limited. It is knowledge about physical phenomena.

  7. Tania Reply

    What Is Another Work For Scientific Knowledge?

    • Error in question?
      what is another WORD for scientific knowledge?

      Expertise, skill, know how, body of knowledge

  8. Ji.ngleberr.ies Reply

    If The Herd Mentality Doesn’t Effect The Belief In Evolution…? …why did I and all my friends in elementary school believe in evolution? We didn’t even know how it worked yet.

    • Perhaps you shouldn’t have quit school quite so early in life. You might have found out what herd mentality and Evolution are.

      You might have actually developed intelligence. We shall never know.

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