Engine Optimization Techniques

Engine Optimization Techniques

When you take a class, read a book or check out an article online, they typically tell you what you should be doing. Instead, it is important to focus on all of the things you shouldn’t do to ensure you aren’t encountering the same mistakes as your peers already have. Learn from these errors by reading this article in full.

Browser Windows

You shouldn’t open new browser windows for your readers. If you think that opening new windows when linking to external sites will keep the reader on your page, you are incorrect. The reader should be able to use their back button to get back onto your site, and if they can’t, they may not return at all. Web surfers today know what they’re doing, so you have to rely on their ability to navigate the internet without you telling them where to go.

Confusion

There are certain parts of a website which are non-negotiable. One of those is a “Contact Us” page. You must provide a way for your reader to get in touch with you or you can miss out on important information. For example, they may find an error on your site that stops them from taking the actions which make you revenue. They may also have a great idea which will better your site and cause your revenue to increase. Trust in their feedback, have a contact page.

Drop Down Menus

It is important that your entire website is easy to search, otherwise people won’t be able to find what they are looking for. That means not only providing the ability to search your content from your website, but also using search engine optimization techniques to make your website searchable from Google, Bing and other search engines. If you focus on making your content interesting and filling it with appropriate keywords, your site will climb the search results page and your visitor numbers will go up.

Google

Drop-down menus can cause confusion for both readers and search engines. This means that people can’t navigate your website and they may leave as a result. Instead, include sub-menus which appear when the visitor clicks on a heading in your main menu. They can appear beneath the original menu and include text which is easy for search engine spiders to crawl and make sense of. This will ensure that everyone who visits your site, human or bot, can make their way around it easily.

Heading

Whenever you link to a file instead of a website page, let your readers know. That means a link to a PDF should be marked as such. Some people don’t have a PDF reader Web Designinstalled for security reasons, or they don’t have the bandwidth available to download a large file. When linking to the file, use text like “Legal Document (PDF, 10kb)” so they know what they are in for.

Important Information

Following along with these tips will allow you to become a better web designer. This will end your stress and give you the confidence you need to succeed. It won’t take long for you to realize that the mistakes others have made will no longer stand between you and reaching your goals. Go out and create better websites today!

Click here for more information about 'Engine Optimization Techniques'.

Category: Web Design

16 Responses to “Engine Optimization Techniques”

  1. Amanda Reply

    How Can I Promote My Business Using Search Engine Marketing? I want to promote my website and business online to generate more leads using search engine marketing (SEM) and search engine optimization (SEO) but I am not sure how to maximize my adwords campaigns. How can I effectively find the keywords that will generate the most relevant traffic to my site?

    Is it better to use SEM or SEO for small medium size business with a limited budget? I am trying to do my own adwords campaign but find it too time consuming.

    There are way too many services to sort through, is there any reliable services that could manage my adwords campaigns at affordable prices?

    Thank you !

    • Using google adwords search engine marketing (SEM) is a very effective way to promote your business online. There are lots of useful information directly on google site where you can get started.
      http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497976&ctx=welcome-2642398

      However, if you have a small budget and limited time; a knowledgeable SEM manager can optimize your existing campaigns at affordable prices. You can do Pay Per click advertising with any budget and there are many methods to run effective campaigns to produce the best return on investment (ROI). Be careful to make sure the campaigns you run are relevant to what potential leads are searching for, otherwise you can lose a lot of money.

      Bottom line its best to consult a reliable SEM management companies and ask one of the SEM managers to look over your existing campaigns and give a free estimate of their rates.

  2. Cocobeet2 Reply

    How Do You Get More Traffic To Your Website? I was wondering what techniques can be used. I heard about search engine optimization but what else is there? I also notice some companies that can guarantee x number of unique visitors to your website for a fee. Are these services worth it? what do they do to get that type of traffic?

    • Be careful of those services that guarantee you X amount of traffic — some are often low quality and some uses techniques that search engines hate that could lead to your site getting penalized

      Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

      1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

      2. Use social media. Twitter, Facebook, Stumbleupon, LinkedIn, Reddit, Digg and others can be a big source of traffic for your business. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools.

      AddThis http://www.addthis.com

      3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

      Google’s Search Engine Optimization Starter Guide (PDF format) http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
      Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

      4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

      http://www.przoom.com/
      http://www.prweb.com

      5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

      Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/index?qid=1006022407481

      6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article ” How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site ” http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.

      7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

      Craigslist http://www.craigslist.com
      Google Base http://base.google.com

  3. Kuldeep Reply

    How Can I Increase Votes And Likes On My Bookmarks In SEO(search Engine Optimization) ? Plz suggest me that which techniques is more effective for social bookmarking likes and votes.

    • You need to join groups that are relevant to your website and share your content to those groups

  4. Dglmohankumar Reply

    What Is The Search Engine Optimization?what Is The E-business?

    • Search Engine Marketing (SEM) is a broad range of techniques used to market your website to search engines. This includes search engine optimization, pay per click, pay for inclusion, and many others. Search engine optimization (SEO) is the simple act of optimizing your website via content, metatags, and linking for a good ranking in the search engine results for specific search phrases.

      “E-business (electronic business) is the conducting of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners.”

  5. G Reply

    What Is Useful For Search Engine Optimization? List some Useful for Search Engine Optimization and give some links to learn more about SEO

    • SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.
      it usually includes creating link building and keywords so that your site lists up in the first page in the search engines.manual link building is the safest and the best one.yahoo itself is big platform for link building.
      nukeboost provides the best seo services.i myself do my websites’s seo with thier help.if you want you can contact them here:

  6. Yaszy Reply

    What Is SEO (Search Engine Optimization? I need to ask you something about SEO (Search engine optimization) . What is SEO ? . And how it really helps us to increase traffic on our website. Will it be useful to invest on some of the seo techniques for my blog ?

    • Sure. It will not only be useful, but it is a necessary technique if you want to promote your blog or site for Google Ad-sense and similar programs.

      SEO is, as the name suggests, optimization of your site/blog for higher search engine rating. Search engines like Google rate your sites according to the quality of the content in it. If your site provides good quality content, more users will be able to see your site when they search for related content. More users will make more ad-sense.

      Search engine optimization is done by many techniques. The best is to provide quality content and non plagiarized content. Common, but important things to keep in mind are grammar, language and spelling mistakes. Originality of your content is the most important factor. If the content on your site is copied/plagiarized, then there is no way you could get in Google search results. Keep in mind, that images copied from other sources will also produce negative results.

      So Search Engine Optimization (SEO) is a way of making your site/blog display in the top search results when users search for related content.

      The most important factor to keep in mind during SEO optimization is that your site should have keywords related to the topic. The term used commonly here is “keyword density”. This is the amount of keywords per page that match the terms searched for, by users. However, you do not have to cram up the site with keywords. Use them appropriately and when required. This makes your site presentable to users.

      Another important factor for Search Engine Optimization is placement of ads in proper places. If you cram up your site with ads expecting more clicks, this actually lessens the number of clicks you get, as users find it difficult to view your site/blog. Appropriate adds should be placed at appropriate places in your site.

      For example, you have written an article on health care. The ads displayed should be about health care. This is a good technique for SEO optimization. Google has, however, automated this process: when you add Google ads to you site/blog, the ads displayed are automatically related to the content on that particular page. However, if you choose programs like Amazon, the best practice is to manually choose the ads to be displayed according to what you have written.

      Hope this helps you make your blog successful. Please revert for any clarifications. .

  7. ¢σяя вℓιмєу Reply

    Search Engine Optimization Question? I am planning on starting up an e-commerce business with a Yahoo shop and I am currently looking at ways to optimize for number one spots within certain search terms. The problem I am running into is their seems to be so many black hat techniques out there that it is sometimes hard to recognize genuine honest ways to rank higher within a search engine. I recently watched a video course by Stompernet that was shot around 2005 and they could not promote reciprocal linking enough. They were adamant that this is the number one thing you can do to boost your PageRank and nothing else comes close. Well as I said this was shot in 2005 and three years is a long time in Google’s algorithm so does reciprocal linking still hold the key to search engine position or is there something new. If you could point me in the direction of where to find solid honest white hat PROVEN techniques to rank better in search engines I would be very grateful.

    • The following article offered by Google.com really works:

      The most effective way to advertise on the Internet is
      to first set up a website and publish its domain name
      on major search directories such as Google.com,
      Yahoo.com [at http://www.google.com/addurl/?...... and
      MSN.com since 85% of Internet shoppers rely on these
      search directories to provide them with goods and
      services. In a sense, these search directories are a
      very large Internet Yellow Pages.

      Nevertheless, should your website or opening webpage
      fail to contain "generic" keywords, then anyone using
      such "generic" queries will not be able to discover
      your website. Your domain name [URL] of your website,
      in a sense, will be invisible, undiscoverable.

      You may want to consider some simple algorithms which,
      when observed and committed in designing of a website
      with placement of various critical metatags that can
      surely achieve a high search engine presence and
      increase Internet traffic to your website. These
      metatag strategies work well with published webpages
      at Google and Yahoo.

      Placement of Metatags:

      A ranking or search order does take place with Google
      and Yahoo and it begins with the “Title” metag which
      should consist of no more than 65 characters separated
      by commas. The “Title” should describe in generic
      terms, the goods and services, followed by a location
      from which the resource is located, i.e., city, state.
      The placement of a domain name which is not generic
      within the “Title” is not appropriate, unless your
      domain name is a major recognizable brand name.

      The second metatag is the “Description” which is
      usually 25-30 words to form a complete sentence which
      best describes one’s goods and services.

      And the very last category – “Keywords” are also
      somewhat limited to 15-16 words which can be plural
      and compound in nature. Again, avoid multiple entries
      which could be mistaken as “spamdexed entries” which
      is defined as the loading, and submission of
      repetitive words into a particular metatag category.
      “Spamdexing” when discovered on a webpage and reported
      to Google’s spamreport.com can result in the
      elimination of your website from their search
      directory.

      Here’s an example of a very highly-placed website on
      Google.com: Begin with the very “generic” search query
      “sandwiches downtown los angeles,” taking note to not
      abbreviate Los Angeles to “LA” and of course, leave
      out the parentheses (“). It will bring up some 427,000+ search results. Check out where “Nazos.net”
      is ranked. It’s ranked no. 1!
      Again, Nazos.net’s high web presence was achieved by
      proper web design and placement of relevant metatags
      according to Google’s publication guidelines.

      Good luck!

  8. Rabbit Reply

    What Is A Good Source For Learning The Technique Of Search Engine Optimization?

Leave a Reply

Wordpress SEO Plugin by SEOPressor
%d bloggers like this: