Engine Optimization Techniques
When you take a class, read a book or check out an article online, they typically tell you what you should be doing. Instead, it is important to focus on all of the things you shouldn’t do to ensure you aren’t encountering the same mistakes as your peers already have. Learn from these errors by reading this article in full.
Browser WindowsYou shouldn’t open new browser windows for your readers. If you think that opening new windows when linking to external sites will keep the reader on your page, you are incorrect. The reader should be able to use their back button to get back onto your site, and if they can’t, they may not return at all. Web surfers today know what they’re doing, so you have to rely on their ability to navigate the internet without you telling them where to go.
ConfusionThere are certain parts of a website which are non-negotiable. One of those is a “Contact Us” page. You must provide a way for your reader to get in touch with you or you can miss out on important information. For example, they may find an error on your site that stops them from taking the actions which make you revenue. They may also have a great idea which will better your site and cause your revenue to increase. Trust in their feedback, have a contact page.
Drop Down MenusIt is important that your entire website is easy to search, otherwise people won’t be able to find what they are looking for. That means not only providing the ability to search your content from your website, but also using search engine optimization techniques to make your website searchable from Google, Bing and other search engines. If you focus on making your content interesting and filling it with appropriate keywords, your site will climb the search results page and your visitor numbers will go up.
EngineDrop-down menus can cause confusion for both readers and search engines. This means that people can’t navigate your website and they may leave as a result. Instead, include sub-menus which appear when the visitor clicks on a heading in your main menu. They can appear beneath the original menu and include text which is easy for search engine spiders to crawl and make sense of. This will ensure that everyone who visits your site, human or bot, can make their way around it easily.
Engine Optimization TechniquesWhenever you link to a file instead of a website page, let your readers know. That means a link to a PDF should be marked as such. Some people don’t have a PDF reader installed for security reasons, or they don’t have the bandwidth available to download a large file. When linking to the file, use text like “Legal Document (PDF, 10kb)” so they know what they are in for.
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