Search Engine Optimization

Search Engine Optimization

Everyone has great aspirations when they start their blog. Sadly, not everyone knows what steps to take to ensure their blog gets the viewership it deserves. It takes a great deal of effort to truly make your blog take off, but this article shows you the ropes so continue reading to learn more.

Blog

As you design your site, keep search engine optimization in mind. That means putting key phrases about your site in the title, URL, file names and more. If you don’t know much about the topic, seek out information online. If you are really befuddled by it, there is no harm in hiring someone to optimize your site for you. Be sure to choose a professional who doesn’t engage in black hat methods as they may bring you lots of visitors at first, but Google will quickly realize what you are doing and will end up removing you from their listings entirely. Stick to white hat techniques instead.

Controversy

Great content is truly the key to bringing in lots of readers. That means you have to select a niche and then write all about it. Cover topics which show your expertise, such as how-tos and FAQs. Hold interviews with other experts in the field, which are even better if they are on video. Take photographs to better show what you are trying to explain. Include reviews of items which you think are relevant to the topic and which you think your readers would be interested in trying out themselves. In fact, take a video of yourself using the item to show your reader exactly what they are missing. Unique, interesting content is a must for a popular blog.

Good Sense Of Humor

You need to get links back to your site from other sites which have an audience similar to your own. Look for forums where people who would love your blog post, and then post there yourself. Be careful about spam rules and only include your link where you are permitted to. Do the same on websites which allow you to comment on their posts, such as other blogs. Ask similar blogs if you can trade guests posts – this is when you write a post specifically for their blog, but you include a short biography at the top or bottom of it with a link back to your site. The blog owner does the same and you post their content to your site. This allows your audience to learn about that blog and vice versa. It also create back links between your websites, which is great Bloggingfor your search engine optimization strategy. You can also just swap links with other sites and blogs.

Niche

No matter how great the content of your blog is, you still have to work hard to get people to read it. Use these tips one by one and you’ll find your viewer numbers goes up in no time. As long as you keep learning new tricks to better your blog, the sky is the limit for you!

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22 Responses to “Search Engine Optimization”

  1. How Can A Person Become A Search Engine Optimization/ Marketing Consultant? What Course Or Books Are Required? I’d like to know what sort of training and materials are required to become a search Engine Optimization/ Marketing consultant.

  2. Warrenville09 Reply

    Has Anyone Used Phoenixwebexperts.com For Web Design Or Search Engine Optimization Work? I just noticed you call the category search engine optimization so I changed my question. I searched Phoenix web design and spoke with Rob and wanted to see if anyone else has used them. Thanks for any follow up.

    • We found phoenixwebexperts.com through some business friends - we don't live in Phoenix but way up in Wisconsin and we recycle tires. We know nothing about internet and had them quote a new website for us. What I liked about them is they asked us a lot of questions and didn't treat us like idiots since we don't know anything. They asked what we needed and actually pointed out ways for us to save money. I think the site looks great but you can check it out yourself - gotjunktires.com

      The more important part of our discussion with them was around getting business to our site. The biggest fear we had was that we build a nice website but nobody comes to see it and we don't have an ROI on the spending. They discussed how to build the site to make the search engines understand our business and then did the search engine optimization work noted in the question post. You will find us on the first page of google, yahoo, and other search engines for key phrases like "wisconsin tire disposal, wisconsin tire recycling, and others so that you can see for yourself. The results, we've had a new customer come to us about every other day through the website which is a lot in our industry and a huge ROI. We would recommend phoenixwebexperts.com for web design and search engine optimization and wish you luck!

  3. Lotus flower Reply

    What Marketing Articles Are Really Effective For Marketing A Book For Search Engine Optimisation? Hi people a mixture of desperate and determined. What marketing articles are really helpful to market a book for search engine optimisation, has anyone got a list?

  4. Trent Reply

    Is Search Engine Optimization Bible The Best Book On SEO? I heard from one of you that “search engine optimization bible” by Jerri L. Ledford was the best book on mastering seo is this true or is there another book that is the best?

    • Hi dear,

      There is no best book on internet for mastering SEO. Because SEO is an ongoing process. Strategies change day by day.

      Best way of learning SEO is research and googling. Ask questions and discover answers from forums like seochat.com.

      seomoz.com is also a good place for this purpose.

      http://seo.english2urdutranslations.com

  5. Amanda Reply

    How Can I Promote My Business Using Search Engine Marketing? I want to promote my website and business online to generate more leads using search engine marketing (SEM) and search engine optimization (SEO) but I am not sure how to maximize my adwords campaigns. How can I effectively find the keywords that will generate the most relevant traffic to my site?

    Is it better to use SEM or SEO for small medium size business with a limited budget? I am trying to do my own adwords campaign but find it too time consuming.

    There are way too many services to sort through, is there any reliable services that could manage my adwords campaigns at affordable prices?

    Thank you !

    • Using google adwords search engine marketing (SEM) is a very effective way to promote your business online. There are lots of useful information directly on google site where you can get started.
      http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497976&ctx=welcome-2642398

      However, if you have a small budget and limited time; a knowledgeable SEM manager can optimize your existing campaigns at affordable prices. You can do Pay Per click advertising with any budget and there are many methods to run effective campaigns to produce the best return on investment (ROI). Be careful to make sure the campaigns you run are relevant to what potential leads are searching for, otherwise you can lose a lot of money.

      Bottom line its best to consult a reliable SEM management companies and ask one of the SEM managers to look over your existing campaigns and give a free estimate of their rates.

  6. Pankaj Reply

    What Methods Of Search Engine Optimization?

    • Search engine optimization has two components

      On page SEO. These are the factors you implement directly on your web pages to help it do better in the SERPs. things like title tags and keyword optimization

      Off page optimization. Consisting mainly of back links from relevant sites

  7. KailashNadh Reply

    What Is Search Engine Optimization (SEO)? How It Is Done?

    • SEO (Search Engine Optimization) is a method to increase your ‘page ranking’ so that your website appears at the top of search engine lists when users search for specific keywords.

      There are many aspects to this and it is more of an art than a science.
      Some important things to consider for SEO (in order of importance)

      1.Domain name
      These should contain key words if possible. e.g. if I were selling flowers I'd want something like:
      http://www.buy-london-flowers.com or http://www.online-flowers-delivery.com
      This is the single biggest factor in SEO and it really helps to have keywords contained within your domain name.
      2.Standards compliant Markup
      If your website is standards compliant (http://www.w3.org/) then search engines will be able to read the code more efficiently.
      3.Incoming links
      Your page ranking increases depending on the amount and quality of websites that link to yours.
      Quality is very important, if nefarious sites (such as paid referral sites etc) link to your website then the opposite effect occurs and your page ranking decreases.
      There are some well known directories where you can 'post' your business website. The best directories are stringently maintained and well regarded with search engines.
      However, it can be difficult and time-consuming to get your website accepted by them.
      http://www.dmoz.org/ is probably one of the most well known and best regarded directories.
      There are plenty of quick and free directories available, although you should be very careful which directories you submit to.
      4.Page titles
      Pretty self explanatory. Use different titles for every different page.
      Use keywords within your titles.
      5.Placement of content within code
      Search engines judge content to be more important the higher up it is within the website code.
      View the source code of your site, is the 'main content' near the top of the code or the bottom?
      If it is near the bottom then it is badly designed and will negatively impact your SEO.
      6.Use of correct semantic markup
      In HTML certain tags (when used correctly) can give content more 'weight' and can benefit your SEO.
      e.g.

      Plant Machinery Sales

      = Content header
      (There are of course many different tags)
      7.META Tags
      Meta tags are now depreciated, most search engines ignore them completely and they have no effect whatsoever on your page ranking.
      Some smaller search engines however do still use them, so it's best to include standards compliant meta tags just in case.

      There are of course many other aspects to SEO but that is a very brief overview.

      You can also set up 'paid' search engine links such as Google Adwords (www.google.co.uk/adwords) and Microsoft AdCenter (https://adcenter.microsoft.com/) although these can get expensive.

      Localization
      For advertising in different countries the same SEO tips apply (see above)
      Also to take into consideration are:
      1.Localized domain names.
      e.g. http://www.flowers.co.uk - ranked higher on UK search engines
      http://www.flowers.ru - ranked higher on russian search engines
      2.Location of website servers
      e.g. a UK IP address will be listed on google.co.uk and a russian IP address will be listed on google.ru
      3.Website content Language
      English ranked higher on UK websites, Russian ranked higher on Russian websites.

      Phew!
      I hope this helps :)

      – Endjynn

  8. Ash Reply

    What Is Difference Between Search Engine Submission And Search Engine Optimization? Do the above two terms mean the same? I want to know what we do to make a website come in the list of search of any search engine. Is there any submission process than what it is? Please let me know the process that is there in particular to get website listed in search engines viz. Google, Yahoo Alta vista, Listing on Gwlnet.com, etc. Also provide some tips that can really help me to get the website primarily listed.
    Do the above two terms mean the same? I want to know what we do to make a website come in the list of search of any search engine. Is there any submission process than what it is? Please let me know the process that is there in particular to get website listed in search engines viz. Google, Yahoo Alta vista, Listing on Gwlnet.com, etc. Also provide some tips that can really help me to get the website primarily listed.

    ****I have already received one answer please provide me more information on the process of submission please. ****

    • Search engine optimization and submission has major difference, optimization means u r going to optimize your website to get good ranking in various search engine result. in optimization process u have to add meta tag, description, and keyword in right form and also write unique and quality content for your webpages.its call on page seo, and in off page seo now u have to submit your website link in other web directory, submit press release, submit article, add url to various search engine, that call off page seo and search engine submission.

  9. Sukhvir Reply

    What Is Search Engine Optimization?

    • Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
      As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
      The plural of the abbreviation SEO can refer to “search engine optimizers,” those who provide SEO service.
      In today's competitive world the need for effective SEO cannot be ruled out. Search engine positioning plays a key role to gain quality traffic and increase revenues. Placing websites on top ranking search engines and catalogues definitely is complicated process and requires efforts of a highly qualified and experienced SEO.
      SEO – First's SEO Marketing Experts have mastered the art of optimization. SEO – First's services include Website Promotion and Search Engine Placement and catalogue listings. We provide affordable, ethical, and efficient SEO services to our clients. Ethical website optimization includes no cloaking, no deceptive practices and no spamming. SEO – First will create a web presence for you by ranking your company’s website, products and/or services, on the top of the search engines by determining Keywords and preparing appropriate Site Map of your website and related sites.
      Expertise gained through years of experience ensures that we are fully equipped to meet all your SEO needs.
      Search Engine Optimization is another name for online or internet marketing. Indeed it is a heady game. It is mainly for the ranking of sites in a search engine as it is essential to have a good position in any search engine for online business. The sites those of who have a good ranking they get more net visitors. Be it Google or Yahoo, everyone wants their site to be ranked in the first top ten.
      Growth Infotech is a search engine marketing company in India offering seo services to a wide variety of clients. Our dynamic and aggressive SEOs have good records of success and they are always ready to learn more and more on SEO. It is a continuous process of learning and new techniques and strategies are coming day by day.

  10. Arun n Reply

    Search Engine Optimization? Plz help me in optimizing my site http://www.dsu.edu.

    • Often we get asked to do search engine optimization for various clients who have existing websites. We will review the websites, and we are amazed at the blunders made by the previous webmasters. Some of those blunders are;

      Using images in place of text.
      No use of alt text in value added images.
      Over use of images.
      Lack of headings tags.
      Poorly written title and description tags.
      What do these all mean?

      Using Images in Place of Text – Often, you will see a logo in the corner of a website with a company slogan, or a bulleted list of services on a website that are no more than an image. A search engine spider can not read the text in an image, it sees it as nothing more than an image. To see what your website looks like to a search engine spider, go to http://www.seochat.com/seo-tools/spider-simulator/

      No Use of Alt Text – When writing your html and inserting images, you will probably enter code that looks something like this...
      img src="images/website_hosting2.gif" mce_src="images/website_hosting2.gif" alt="website hosting" width="16? height="16? border="0?

      Notice the alt= part. This is an opportunity to associate the image with a valuable keyword, be be aware of keyword stuffing as alt tags are intended for ease of navigation for individuals with disabilities.

      OverUse of Images – This has more of an impact on the visitors browsing experience and has an impact on load time of your website. Overuse of images can dilute your keyword density as well. Remember, content is king.

      Missing Heading Tags – Headings tags are used to give emphasis to certain words or paragraphs within the context of your website. This is typically done by using a H1, H2, H3 or other H tag. These tags tell the search engine spiders that particular emphasis should be put on this term when evaluating what the website is about.

      Poorly Written Title and Description – This is just what it implies. A poorly written title or description of your site can have a devestating effect on your seo efforts.

      Additional on page factors that impact SEO that aren't as obvious are;

      Poor code to text ratio.
      Content too far down in the code.
      Low or excessive keyword ratios.
      Low keyword prominance.
      Excessive use of tables.
      Use of frames.
      URL Structuring for dynamic websites.
      Duplicate Content/Canonical Issues.
      No Site Map
      Excessive Use of Java or other scripting.

      The lists above do not address all potential SEO killers. Addressing these items alone does not guarantee successful placement in SERPS (Search Engine Placement Results), but one can not have a successful seo campaign by ignoring these. When designing your website, make sure that you are observing SEO Best Practices. Doing so will make your seo campaign much easier in the long run.

  11. Dglmohankumar Reply

    What Is The Search Engine Optimization?

    • Search Engine Optimization (SEO) is anything you do that helps your websites’ pages rank higher in the search engines for your targeted keywords.

      There are two distinct components of SEO, On-page and off-page.

      On-Page optimization is everything you do to the code and your website pages like having search engine friendly urls or a suitable title element.

      Off-page optimization is everything you do externally for your website like making sure you have the best possible anchor text for inbound links.

      Spend a few hours reading through this excellent tutorial http://www.seo-blog.com/tutorial.php and you will be an expert!

  12. SEO Books will be outdated very quickly. Your best source is to first have an excellent understanding of web development, html, asp, design concepts and design standards.

    You need to take online courses. These can be expensive from the top online schools but worth it in the end. You need to sign up fro the best feeds, ezines, forums that are online.

    You need to be familiar with Google webmaster guidelines, ppc, link building, sem and social networking.

    You have to know how to market yourself as a professional. You best bet is after training find a mentor who can guide you and teach you the ropes.

    Learn how to search for what you are looking for as well. If you want to do SEO and SEM, then know how to find best information online. There are many and what I feel is best you may not based on your time, budgets and so on. So do some heavy research and reading as that will help you grow as well.

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